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Asia Pac – Active Mobile SIMs by Handset Type

Smartphone Penetration Nears 75% Across AsiaPac There will be more than 2.5 billion smartphone connections across the Asia Pacific region by the end of this year, according to MEF Data. Of the more than 4.36 billion active mobile handset SIMs in the region, 74% will connect to smartphones, with a…
Myra Bachtiar
January 3, 2024

Roaming in Europe

Europe: Inbound Roaming Minutes Returning to Pre-Covid Levels The number of inbound roamers to Europe in 2022 was heading back towards pre-Covid levels, with average minutes per user likely to follow. While the number of inbound roamers fell drastically in 2020 and 2021 due to the various travel restrictions, the…
Myra Bachtiar
January 3, 2024

Only 18% of people feel protected online

Only 18% of people feel protected online Over 80% of people don't believe their online identity is suitable protected and, according to the latest survey data from MEF, the vast majority don't take action because they either lack the knowledge about the availability of various tools and services, feel it…
John Beshara
November 7, 2023

Privacy: Perception of change

Perception of change The developing economies of China, Mexico, South Africa, India and Brazil have all seen large improvements in the perception by users that their personal data will be kept private while on the internet. According to MEF's latest Global Consumer Trust survey, an average of 67% of consumers…
John Beshara
November 7, 2023

Italy: Rich messaging use by age

Italy: Rich messaging use by age 45-54 year olds in Italy are the heaviest users of rich messaging with over one third using a rich messaging service on a daily basis. On average, 51% of 45-54 year olds use rich messaging at least weekly, compared with 49% for both 25-34…
John Beshara
November 7, 2023

Mobile users believe spam controls are improving

Mobile users believe spam controls are improving Mobile users have seen an improvement in controls for managing the amount of spam and unsolicited messages they receive over the past 3 years. According to the latest consumer research conducted by MEF, a total of 49% saw an improvement in 2023 compared…
John Beshara
November 7, 2023

Smart devices

24% of us use smartphones to control 'Smart devices' at home On average, 24% of people surveyed by MEF said, in the past six months, they had used their smartphone to control 'Smart devices' at home - such as a utility meter or home security system. China was the most…
John Beshara
November 6, 2023
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