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Male/Female Behaviour

Females Rule Mobile Battle of The Sexes

On average, females are more likely than males to have used their smartphone across 14 of the 18 mobile behaviours identified by MEF. These behaviours include everything from using social media to playing games and accessing work-related applications. Two behaviours had no gender difference (listening to podcasts and controlling smart devices at home), while males were more likely to have used only dating apps and augmented/virtual reality.