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Viber

Viber Led Rich Messaging in 41 of Its 48 Markets End-2023 With all the talk around paid-for rich business messaging centred on WhatsApp, or RCS and Apple, it is worth pointing out that Viber was actually the most used rich business messaging channel in 41 of its 48 markets at…
Myra Bachtiar
December 5, 2024

Penetration

The Potential for Rich Business Messaging Growth in The USA The US is only one of seven markets (along with Belgium, Canada, France, Germany, Spain and the UK) where Apple has enabled RCS via iPhone, and only one of five where RCS on iPhone is available via all the major…
Myra Bachtiar
October 17, 2024

USA Text

United States: Text Messaging Continues to Resist OTTs - FOR NOW! Total text messaging in the United States continues in rude health with approximately 2 trillion messages sent in 2023 (that is 5.48 billion per day!) while most of the rest of the world has seen SMS/ MMS volumes fall…
Myra Bachtiar
August 9, 2024

6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets…
Myra Bachtiar
June 6, 2024

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024

Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024

Just 15% of MNOs have so far launched RBM

Just 15% of MNOs have so far launched RBM Today, more than 16 years after the Rich Communication Suite Industry Initiative was formed, RCS Business Messaging (RBM) is only available on approximately 15% of mobile networks around the world. However, a new initiative to promote RCS Branded Messages (with 160…
John Beshara
November 7, 2023

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023
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