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Business Messaging Traffic

A2P SMS Beginning to Feel Effect of Rich Messaging A2P SMS has long been the only game in town for mobile business messaging but now may be beginning to feel its age. Data extrapolated from our analyst partner, Mobilesquared, shows the A2P SMS share of average messages sent per user…
Myra Bachtiar
January 3, 2024

Just 15% of MNOs have so far launched RBM

Just 15% of MNOs have so far launched RBM Today, more than 16 years after the Rich Communication Suite Industry Initiative was formed, RCS Business Messaging (RBM) is only available on approximately 15% of mobile networks around the world. However, a new initiative to promote RCS Branded Messages (with 160…
John Beshara
November 7, 2023

WhatsApp in India

WhatsApp is the preferred channel to hear from businesses in India Most mobile users in India prefer to receive business messages via WhatsApp (45%) than any other messaging channel. Email ranked second (41%), followed by SMS (35%), traditional voice calls (33%) and Instagram (29%).
John Beshara
November 7, 2023