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6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage

More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets to pay for goods in a shop, cafe or bar, and using work-related apps or communications (both up 7 percentage points), followed by listening to podcasts (up 6pp) and using social media (up 5pp). Full details will soon be available to download in MEF’s 10th Annual Consumer Trust Study. Stay tuned!