Apple Added 125 Million Users to RCS Reach in 2024

The eight markets where Apple turned on iOS support for RCS increased the reach of the messaging platform by approximately 125 million to 594 million users at the end of 2024, according to the latest modelling by MEF Data. This takes into account the operators signed up with Google in each market and the number of iPhones operating iOS 18 or higher. Full details of this and Apple’s impact on RCS Business Messaging (RBM), are available from MEF Data.