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Reading Patterns

Reading Patterns

Global Media Consumption: How Gender & Geography Influence Mobile Reading Patterns The appetite for reading in-depth stories, news or analysis remains deeply embedded in our mobile life, despite the fact that almost every imaginable digital delight is now available at our fingertips. A recent MEF survey reveals intriguing trends towards…
Myra Bachtiar
August 29, 2025
Social Media Addiction in Numbers

Social Media Addiction in Numbers

Social Media Addiction in Numbers Approximately 79% of all smartphone users have accessed a social media platform in the last 6 months, according to the MEF's 11th annual consumer survey. The surprising number here is that 21% of users practise complete abstinence from social media, while the vast majority of…
Myra Bachtiar
August 15, 2025
Apple RCS

Apple RCS

Apple Added 125 Million Users to RCS Reach in 2024 The eight markets where Apple turned on iOS support for RCS increased the reach of the messaging platform by approximately 125 million to 594 million users at the end of 2024, according to the latest modelling by MEF Data. This…
Myra Bachtiar
March 13, 2025
X Users

X Users

X Users Undeterred by Rising Tide of Mis/Disinformation Users of X (nee Twitter) are a hardy bunch, according to the latest consumer research conducted by MEF, with an average 3 percentage point rise in the number of people who trust the content they read on the social media platform. Of…
Myra Bachtiar
March 13, 2025
Dating

Dating

China's Love-Affair with The Dating App On average, 21% of us now use a dating app to find love, and, on average, there is no more than 5% difference between the most loved-up of us and the most lovelorn. However, according to the latest consumer survey results from MEF, two…
Myra Bachtiar
March 13, 2025
Broadband Handsets

Broadband Handsets

5G Accounts for 31% of Global Broadband Handset Connections End-2024 Total global broadband handset connections have risen from 4.03 billion at the end of 2017 to 6.6 billion at the end of 2024, according to the latest research by MEF Data. Over the same period, we have seen the launch…
Myra Bachtiar
March 13, 2025
MEF