Inbound Roamers Less Likely to Buy New Services The number of travellers likely to buy either an international roaming bundle or a new SIM card when they roam abroad has fallen from 28% in 2022 to 25% this year.
Myra BachtiarJanuary 3, 2024
Europe: Inbound Roaming Minutes Returning to Pre-Covid Levels The number of inbound roamers to Europe in 2022 was heading back towards pre-Covid levels, with average minutes per user likely to follow. While the number of inbound roamers fell drastically in 2020 and 2021 due to the various travel restrictions, the…
Myra BachtiarJanuary 3, 2024
83% of Over 15s Will Be Mobile End of 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s…
MEFJanuary 3, 2024
Mobile users believe spam controls are improving Mobile users have seen an improvement in controls for managing the amount of spam and unsolicited messages they receive over the past 3 years. According to the latest consumer research conducted by MEF, a total of 49% saw an improvement in 2023 compared…
John BesharaNovember 7, 2023
Mobile users are beginning to act on A2P spam Mobile users are geting more picky about how many messages they opt-in to receive from businesses on a weekly basis. According to the latest MEF research, there was an increase of one percentage point in the number of users receiving 2-5,…
John BesharaNovember 7, 2023
