It’s no secret: the A2P SMS industry has faced its fair share of challenges in recent times, from AIT abuse and challenges of increased regulation and conduct requirements, to the growing influence of non SIM based services. We know there are still revenues up for grabs, with a total of 2.2 trillion A2P messages forecasted to be delivered in 2024. The important question is, how can new enabling products support strategies to evolve pricing, enhance services and address margins?

Enea VP of Business Development, Simeon Coney, joins MEF’s Nick Millward and Global Telco Consult CSO James Lasbrey to uncover why many CPaaS providers and aggregators may not be getting the most from their SMS revenues. The speakers dive into the ways AI technology could improve insights, control and enhance the monetisation of messaging traffic, opening the door for messaging providers to create more value, save on costs, and simplify compliance.

Watch the full video below.