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MEF CONNECTS USA: Business Messaging & Mobile Evolution – On Demand

 

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MEF CONNECTS USA: Business Messaging & Mobile Evolution, Las Vegas 2024 brought together a dynamic program that dives into the transformative power of virtual conversations, API and edge computing NaaS innovations, and the exciting evolving landscape of RCS and business messaging.

We also explore the rise of AI in the mobile ecosystem, from conversational AI chatbots that are revolutionizing customer service to generative AI that’s transforming content creation and communication. Discover how vCons are revolutionizing customer interactions, explore the potential of APIs to unlock new revenue streams, and learn how to leverage RCS and A2P messaging to enhance customer engagement.

Scaling Trust – The Universal Challenge We Face Together

  • David Morken – Co-founder, CEO – Bandwidth

For 25 years, Bandwidth has cemented its leadership in the voice and messaging industry through close collaboration with carriers and software platforms. In this keynote address, David Morken, Founder and CEO of Bandwidth, will discuss the ecosystem’s need for streamlined, industry-wide registration processes and trust-building efforts to protect the future of business messaging, and propose the core values that can pave the way for cooperative action across our messaging ecosystem:

  • Upholding industry partnerships
  • Software innovation that can help us scale trust in solution
  • Serving the public good as our north star

Market Data – The Potential for Rich Mobile Messaging growth in the USA

  • Gavin Patterson – Director of Data, MEF

Learn how Apple’s support for RCS messaging in iOS 18 and the long-awaited adoption of Google’s RCS messaging platform by major US mobile network operators could help mitigate fraud in the A2P SMS channel and trigger a richer future for MNO messaging in the face of rising competition from OTT platforms.

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Mastering Visibility for the Future of Mobile and Wrangling the Fraudsters

  • Steve Legge – CEO and President, netnumber
  • Mark Harvey – CEO, Sekura ID
  • Gautam Hazari – CTO, Sekura ID

In this session, join Steve Legge, CEO and President of industry-leading Number Intelligence as a Service (NIaaS) provider netnumber, as he digs deep into what it takes to build this resource and how a range of users can use it to their advantage. In this Session on Security, listeners can expect to dive deep into the new reality of fraud and explore the tools that have emerged to help successfully combat bad actors with powerful, real-time data-based insights that remove the veil of secrecy from malicious activity at scale. Furthermore, listeners will explore how a robust registry can actively help fight fraud across a variety of use cases for enterprise brands, carriers, CPaaS providers, financial institutions and more.

 Regulatory Update – The Lawyer’s Views

  • Glenn Richards – Member, Dickinson Wright
  • Kevin Rupy – Partner, Wiley
  • Steve Augustino – Partner, Nelson Mullins

Regulators continue to grapple with the evolving challenges of robocalls and robotexts. Your business, shareholders and customers demand compliance. This session will explore recent FCC and judicial decisions, what’s pending and how the upcoming election might change the landscape.

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Toll Free Ecosystem – Voice and SMS

  • Tina Donaldson, Vice President, Strategy – Netnumber
  • Bill LaRuffa, Senior Director, Business Development – Somos

With Somos ensuring voice enablement and validating the right to use of Toll-Free numbers, and netnumber distributing routing intelligence and text provisioning, Toll Free subscribers have been able to text customers using Toll-Free numbers for several years.  These processes ensure the right subscriber has the right experience text enabling with their Toll-Free numbers.  Join Bill LaRuffa, Senior Director, Business Development for Somos and Tina Donaldson, VP of Strategy for netnumber, as they explain how these processes continue to support Toll-Free services.

Texting for Small Medium Business: A Different Mindset Required?

  • Dario Betti – CEO, MEF
  • Vijesh Mehta – Chief Executive Officer & Co-Founder, EZ Texting
  • Brad Herrmann – CEO and Founder, Text-Em-All

There are 33 million small businesses in the USA, or 99.9% of the total. They employ nearly half of the American workforce and represent 43.5% of America’s GDP. Are SMBs ready to embrace business messaging, and is business messaging ready for them? In this section we ask:

    • What is the vision for SMB in the future of messaging?
    • Is the current business messaging set up going to support SMB needs ?
    • How do we educate the SMB to use SMS?

Empowering seamless and secure mobile experiences

  • Matt Ekram, Advisor – MEF
  • Mary Clark, President and Chief Operating Officer – Numeracle
  • Simeon Coney, Vice President of Business Development – ENEA AB
  • Craig Temkin, Director of Solution Consultant & Vendor Ops – Solutions By Text
  • Ron Willet, Vice President – ClearSky Technologies

In today’s mobile-first world, delivering a seamless and secure experience is both a challenge and an opportunity for businesses. This panel will explore the strategies and technologies for enhancing mobile user experience while safeguarding data and communications. Our panel will discuss key issues such as rising complexity of mobile ecosystems, the importance of secure messaging channels, and challenges posed by evolving regulatory environment. The panel will cover innovative solutions to prevent fraud, improve user authentication and ensure compliance with global standards.

Navigating Political Messaging in Mobile

  • Anna Quint, Executive Director – Campaign Verify
  • Stephanie Lashley, VP, Messaging Strategic Alliances & Infrastructure – Bandwidth
  • Roddy Lindsay, Founder and CEO of Zabit; Founder of Campaign Verify
  • Webb Bostic, CEO – Wondercave

As the US election approaches, political messaging, such as text messaging, is set to play a critical role in campaign strategies. This panel will discuss and explore the unique challenges and opportunities presented by this powerful communications tool. This discussion will cover key issues such as ensuring compliance, maintaining message deliverability amidst carrier scrutiny and overcoming voter skepticism around SMS authenticity. Panelists will also explore the importance of verification processes, the impact of  technological advancements on political messaging, and best practices for maximizing voter engagement through text. 

TCR & DCA Roadmap Update

  • Stefan Heller – Vice President, Business Development & Strategic Partnerships, The Campaign Registry
  • David Schwind – Sr. Product Manager, Sinch

Join Stefan Heller from The Campaign Registry and David Scwind from Sinch for a review of some of the critical upcoming roadmap releases for the 10DLC eco-system.

Scaling New Heights: How Branded Calling is Transforming Communication and Fuelling First Orion’s Growth Surge

  • Joe Stinziano, President & Chief Executive Officer – First Orion

In this presentation, we will explore the advancements in the Branded Calling ecosystem and its implications for the telecommunications industry. First Orion’s CEO, Joe Stinziano, will provide an in-depth update on the scale and growth of Branded Calling, highlighting its increasing adoption across various industry verticals and its pivotal role in enhancing communication strategies.

Unlocking the Potential of RCS

  • Dario Betti, CEO – MEF
  • Miriam Liszewski, RCS Commercial Product Manager – Sinch
  • Jack Philbin, CEO – Vibes
  • Inderpal Mumick, CEO – Dotgo
  • Ramy Riad, Head of Innovation & Messaging Strategy Webex CPaaS Solutions – Cisco
  • Stephen J. Zitnik, Executive Vice President and Chief Technical Officer – Interop Technologies
  • Silvija Renuša, Business Unit Head – Infobip

RCS (Rich Communication Services) is at a pivotal moment in its evolution, but what does this shift mean for subscribers, operators, and messaging providers? As RCS Business Messaging (RBM) continues to gain traction, we’ll explore how it’s being used today and what the future holds for this powerful communication tool. Join us as we dive into the extensive features RCS offers for business messaging, discover what’s available today, and get a glimpse into what’s coming next. Plus, we’ll discuss how Apple’s approach could influence the future of RCS and what this means for the industry.

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Exploring the World of Telco API’s

  • Doug Makishima, Advisor – MEF
  • Mijo Soldin, Vice President Telecom Strategy – Infobip
  • Fatih Nar, Distinguished Architect – Red Hat
  • Colin Brown, VP Products – Vonage
  • Alicia Miller, Product Management Lead for Network APIs – Verizon

Mobile operators are transforming their networks into open, Network-as-a-Service (NaaS) platforms via standardized API’s, enabling new applications and creating new monetization opportunities. Exposing network services externally to enterprises and app developers enables new services and also improves the user experience and security for existing applications.

API-based digital identity, authentication, security and anti fraud

  • Dario Betti – CEO, MEF
  • Stefan Kostic – CEO, IPification
  • Eddie DeCurtis – Co-Founder & CEO, Shush
  • Carlos DaSilva – VP Products, Unibeam
  • Alex Bobotek – Lead, Messaging Anti-Abuse Architecture and Strategy, AT&T Labs

In an era where digital identity and authentication are critical to securing transactions and personal data, this panel will discuss the latest trends, challenges, and opportunities facing enterprises today. With consumer trust in traditional SMS authentication eroding, what are the emerging alternatives? How are regional variations influencing enterprise strategies, and what unique assets do MNOs bring to the table? Join industry leaders as they explore the evolving landscape of digital identity and authentication. The panel will also discuss the critical priorities for a safe and secure digital economy, the role of AI in authentication, and the need to accelerate the adoption of more secure authentication methods.

History of The Future: How vCons Transformed the Telecom Industry

  • Jeff Pulver – Founder, Pulver.com
  • Thomas Howe – CTO, Stolid

In this session, two extraordinarily engaging experts will take the stage in a fireside chat, exploring vCons [Virtualized Conversations]; The Technical, Vision and “practical use cases.” spoken from the perspective of looking back 10 years from now. Delegates will learn how vCons revolutionized the way consumers and businesses communicate, making real-time data processing, decision-making, and regulatory compliance more seamless than ever before.
They will share how vCons not only enhanced customer interactions and operational efficiency but also set new standards for innovation, shaping the future of the telecom industry.

AI and CPaaS

  • Matt Ekram, Advisor – MEF
  • David Fernandez, Co-founder – deCH.at
  • Roddy Lindsay, Founder & CEO – Zabit
  • Ashok Anand, Founder & CEO – Twixor

As AI continues to revolutionize communication, the integration of CPaaS and AI is driving the new era of “Messaging Transformation.” This panel will explore how AI is reshaping **content management** and customer engagement. The conversation will also cover AI’s critical role in security, tackling challenges like spam control, content drifting, and phishing. With the era of  conversational AI, the discussion will transition from unstructured chatbots to sophisticated AI personas and avatars, focusing on how to balance automation and the human touch for personalized marketing and customer experiences. Join us to explore the future of communications, where AI and CPaaS intersect to redefine how businesses connect with their customers. 

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