Sponsored data and the idea of rewarding mobile users with data for was a key theme of #MWC17 – here MEF Member, Syntonic shares a brief history of the model and how it has evolved to its present incarnation.
In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators.
The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each text message was ascribed a value, and like voice minutes, consumers understood the currency. It worked for the industry.