A brief history of mobile data

By | Featured Post, MEF @ MWC

Sponsored data and the idea of rewarding mobile users with data for was a key theme of #MWC17 – here MEF Member, Syntonic shares a brief history of the model and how it has evolved to its present incarnation.

In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators.

The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each text message was ascribed a value, and like voice minutes, consumers understood the currency. It worked for the industry.

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MEF Session @ MWC: ‘The best way to ensure privacy is to design it in’

By | Consumer Trust, Featured Post, MEF @ MWC

The digital economy can only flourish when there is consumer trust. So perhaps the best way to boost trust is bake it in whenever services are presented and sold. This was one of the fascinating takeaways of a leadership session at MWC hosted by MEF and American Express…

The issue of trust in a digital economy is not just concerned with ethics. It’s also about hard cash. The truth is, rising levels of consumer mistrust – whether based on security or privacy fears – is having a negative impact on digital commerce…

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MEF Session @ MWC: are users ready for A2P conversations?

By | Featured Post, MEF @ MWC

Bands want to evolve enterprise messaging into enterprise conversation. Is it possible? MEF and RealNetworks convened a stellar panel of experts at MWC to debate this topic and the wider future of A2P…

Brands want to evolve enterprise messaging into enterprise conversation. Is it possible? MEF convened a stellar line-up of experts to debate this topic…

Enterprise messaging is on the cusp of huge change. In fact, it’s already here. And any service provider that’s still in the existing mindset of ‘transport, report, repeat’ is facing a tough time…

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MEF SESSION @ MWC: Data access models – 8 big talking points on sponsored data

By | Featured Post, MEF @ MWC

Rewarding someone who watches a video ad with free data? Sounds like an interesting new ad format. This was one of the ideas to emerge from MEF’s session at MWC on new business models for monetising mobile access in emerging and developed markets. Here are the highlights…

Sponsored data is back. Years after what was the premium content business trialled what was then called ‘sender pays’ data, brands and operators are once again experimenting with the concept.

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