Skip to main content
All Posts By

Sam Hill

Global Communications Manager - Mobile Ecosystem Forum

Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail Journeys Guest blogMEF Data

Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail Journeys

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase is being replaced by the checkered path of the modern consumer whose purchase journey is across…
Sam Hill
August 21, 2015
Interactive Entertainment in Mobile First Markets – MEFTV interviews Blippar & Deezer Content & AdvertisingMEFTV

Interactive Entertainment in Mobile First Markets – MEFTV interviews Blippar & Deezer

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. Here MEFTV speaks with two more of the speakers, Arnav Ghosh, Regional Director, India…
Sam Hill
August 19, 2015
Understanding the key tax requirements in India’s $137 billion m-commerce market Guest blog

Understanding the key tax requirements in India’s $137 billion m-commerce market

Internet use in India has grown massively - mostly through the availability and adoption of mobile, with a reported 300 million people now online. In tandem, e-commerce is also experiencing major growth with home grown companies like Flipkart as well as international e-commerce outfits like Amazon, all generating profit from…
Sam Hill
August 5, 2015
MEF