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Get the latest announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news…

Juniper Research Exposes the billion-dollar drain of Artificial Inflated Traffic (AIT) and SMS Trashing

HONG KONG, March 26, 2024 /PRNewswire/ — Juniper Research has unveiled a critical whitepaper detailing the pervasive and insidious issue of Artificially Inflated Traffic (AIT) and SMS Trashing within the business messaging sector. The comprehensive study was conducted in collaboration with VOX Solutions, with the aim to cast light on fraudulent activities that have led to increased operational costs for enterprises by charging for non-existent SMS traffic.

The whitepaper emphasizes the dire consequences of unchecked AIT, including the potential collapse of business messaging as a reliable channel and the shift to alternatives like OTT platforms or biometric authentication methods. Juniper Research calls upon all industry stakeholders to collaborate in combatting these fraudulent practices.

In light of these findings, the CEO of VOX Solutions, Ehsan Ahmadi, remarks, “The scourge of AIT represents one of the most stealthy and damaging threats to the integrity of A2P messaging channels today. It is imperative that as an industry, we rally together to deploy sophisticated defenses against these invisible yet costly attacks.”

“Understanding the scale of AIT is essential for the industry. It’s a pervasive issue that not only affects the profitability of SMS channels but also erodes trust in these critical communication platforms,” says Sam Barker, VP of Telecoms Market Research at Juniper Research. “Operators and enterprises must respond with sophisticated measures to safeguard against these fraudulent activities.”

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Caf and iProov Join Forces to Combat Large-Scale Identity Fraud 

Caf, a global leader in the digital identity sector, and iProov, the leading provider of science-based facial biometric identity solutions, have entered into a strategic partnership that will enable businesses across Brazil to combat the rampant growth of identity-related fraud. The partnership integrates iProov’s facial biometric liveness technology into Caf’s Know Your Everything platform. The vast majority of Caf’s customer base, including banks, retailers, marketplaces, and fintechs have already adopted the iProov solution.

“We are very aware of the constantly evolving threat landscape in Brazil, and so we thoroughly researched the market for a top-tier liveness solution, which led us to this partnership with iProov, ” explains Jason Howard, CEO, Caf.  “At Caf, our identity verification focus stems from a deep understanding of the risks involved in customer onboarding and a desire to protect our customers and mitigate the risk of fraud. We are thrilled to integrate iProov’s facial biometric solution into the Caf platform, thereby delivering another market-leading capability to our clients and helping them secure their user journeys.”

“Brazil is a market with unique challenges when it comes to identity verification and authentication, with high rates of biometric and document fraud,” said Andrew Bud, founder and CEO, iProov. “Integrated with Caf’s platform, we are delivering a robust liveness solution with unrivalled visibility of threat actors, to help combat online identity fraud in Brazil on a large scale.”

BICS to power customer calls of Kaisa SaaS platform

The recently rebranded customer engagement platform is also switching up its communication partner as it looks to consolidate and expand across Europe
International communications enabler BICS has announced a partnership with Kaisa (formerly known as Freespee), making BICS one of the primary providers of voice calls (over the Internet) for the SaaS platform.

“Platforms like Kaisa are designed to make communications feel effortless, but sometimes the tech under the bonnet can be a lot to manage,” says Mikael Schachne Chief Revenue Officer, Enterprise from BICS “With global coverage and our automated platform to set up SIP Trunking calls, BICS will make the process as seamless for Kaisa as it does for its end users. This way, they’ll be free to focus on what they do best – building better customer journeys and supporting businesses as they grow and expand.”

“This is an exciting time for Kaisa, which has recently rebranded and is growing its team and customer base,” says Daniel Petrell CEO at Kaisa “This partnership with BICS is another step on this journey, as it will allow us to more easily scale communications and touchpoints to our expanding customers across Europe and the world.”


Twilio Launches Unified Profiles and Agent Copilot, Combining Customer Data and AI to Boost Productivity and Engagement

SAN FRANCISCO — March 27, 2024 — Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the launch of two new innovations within Twilio Flex, the cloud-based digital engagement solution: Unified Profiles and Agent Copilot.

Unified Profiles provides businesses with access to a native data layer powered by Segment, enabling the collection and activation of real-time, consented data for personalized interactions. Agent Copilot leverages this data alongside artificial intelligence (AI) to empower employees with automation and boost productivity. This launch marks the first of three products Twilio is committed to bringing to market in 2024, which will natively embed the power of Segment’s customer data into its Communication products.

“Unified Profiles and Agent Copilot within Twilio Flex showcase the power of merging Twilio’s communication channels with Segment’s customer profiles to transform customer interactions into personalized, data-informed experiences,” said Meera Vaidyanathan, VP of Product, Twilio Flex. “These new products fill the missing piece for businesses looking to leverage data and AI to deliver consistent customer value across different touchpoints. This capability has the potential to transform every customer interaction for brands and empower businesses to enhance customer satisfaction, reduce handle time, and increase employee productivity.”


Sinch Named 2024 Adobe Digital Experience ISV Resell Partner of the Year

LAS VEGAS, Nev. – March 25, 2024 – Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced it has been recognized as 2024 Adobe Digital Experience ISV Resell Partner of the Year. Adobe’s Digital Experience partner awards honor companies that have made leading contributions to Adobe’s business and have had a significant impact on customer success.

“The award is a testament to the growing and successful partnership between Sinch and Adobe,” said Sinch EVP Americas, Julia Fraser. “We are grateful to be able to team with Adobe to provide valuable outcomes for businesses around the world.”

“Sinch’s continued partnership as we grow our ISV Resell business is recognized and greatly appreciated. We’re excited to recognize Sinch two years in a row,” said Nik Shroff, Senior Director, Global Technology Partners at Adobe.

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