MEFTV speaks to Florian Lichtwald, SVP of Global Telecom & Data Partnerships at zeotap during MWC 2018, who discusses the background to their business and shares in-depth insights into how companies can maximise the reach of their data while ensuring security and privacy standards, and trust, is maintained.

“The digital advertising industry is very dependent on high-quality data since targeting is the only option to narrow down your impressions to the right users in a cost-efficient way.

The 3rd party data market is taking off and end-to-end data monetisation platforms like zeotap are a great opportunity to scale a new revenue source.

You can use one platform to connect with all the major advertising players out there and keep technical and accounting resources to a minimum.”

Watch the full video below.

Subscribe to MEFTV

For more unique interviews, opinions, panels and webinars, subscribe to the MEFTV YouTube channel, and stay up to date with MEF Members and the global mobile ecosystem.

Sign up for our email list

Sign up to our mailing list to get updates on our programmes, events & activities.

* indicates required
Email Format

You can customise the content and frequency of communications in our email preferences centre.

See our privacy policy for further details how we manage your personal data. We never share your data with third parties and you can opt out at any time.