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Industry Views: One Third Of Users Don’t Download Apps – Have We Lost Our App-etite? Interviews

Industry Views: One Third Of Users Don’t Download Apps – Have We Lost Our App-etite?

According to a recent report from Deloitte, smartphone owners' appetite for new apps is declining with almost one third of respondents not downloading a single app in a typical month.  The study which looked at users in the UK (considered to be early adopters) also indicates that almost nine in…
Tim Banks
August 22, 2014
The Power of Push [Infographic] MEF Data

The Power of Push [Infographic]

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for…
Sam Hill
August 20, 2014
Making Mobile Advertising Count – thoughts from the panel at the Advertising Research Foundation Guest blog

Making Mobile Advertising Count – thoughts from the panel at the Advertising Research Foundation

There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones than they did in 2013. But it’s…
Sam Hill
August 19, 2014
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