The days of an enterprise’s business messaging related engagement with their clients being the sum-total of email plus some SMS marketing related promotions sent out en masse to clients with little or no customisation (think bulk SMS) are long gone. The business messaging game has moved on exponentially. Join a panel of leading industry experts to understand just what business messaging really is today and the size of the opportunity. You’ll learn exactly how it can benefit organisations of all shapes and sizes and indeed what characteristics both enterprises and mobile operators need to look for when searching for a business messaging partner that is the right fit for them.