13:00 – EXPO Opens, Networking

14:00 – Welcome – James Williams – Director of Programmes, MEF

14:15 – Keynote: The journey to human-centred, digital transformation

• Charlie Vayas, Digital Transformation Regional Manager – KFC

14:35 – 10 mind-blowing insights about Business Messaging in LATAM

• Andy Jones, Principal Consultant – mobilesquared
• Mitchell Cutmore, Advisor – MEF

15:05 – Entertainment Trends in a Pandemic

• Charlie Vayas, Digital Transformation Regional Manager – KFC
• Edgar Lomeli, Country Manager México – Digital Virgo
• Luisa Muneratti, VP Europe and Latam – Docomo Digital
• Tomas Cohen, Commerical Director – AWG
• Gregory Avelino, Marketing & Editorial Manager, Latin America – Napster

15:50 – The important role of Rich Messaging in CX transformation

• James Williams, Director of Programmes – MEF
• Ramy Riad, Vice President Future Messaging – imimobile

16:20 – When Payments, Messaging and Digital Identity Meet

• Jason Pareja Jauregui, Product Development Manager – B89
• Breno Pilar, Vice President – Ipification
• Ramy Riad, Vice President Future Messaging – imimobile
• Sean Whitley, Vice President of Sales – Mitto
• Michael Becker, CEO – Identity Praxis, Inc.

17:05 – Combatting Fraud to Unlock Carrier Billing Opportunities

• David Lotfi, CEO and Founder – Evina
• Adrian Caneva, Data Science Manager – AWG

17:40 – RCS in LATAM – What next?

• Jenny Whelan, RCS Consultant
• Marcos Rodriguez, RCS lead – Telefonica Global Solutions
• Sergio Collazo, VAS Engineering Senior Manager – Telcel/América Móvil
• Antenor Henriquez, Enterprise Sales Director, Quiubas

18:25 – Firewalls in LATAM – an urgent requirement facing regulatory restrictions

• Felipe Castillo, Senior Consultant – GTC
• Ignacio Nunez, Technical Account Manager – Adaptive Mobile
• Florencia Mardaras, Mobile Marketing Specialist – Movistar Argentina
• Mauricio Rojas, Solution Manager – Infobip

19:10 – Mobile Identity – building an ecosystem of protection

• William Giraldo, Senior Operator Partnership Manager LATAM, Infobip
• Oscar Tello, Subgerente de Prevención y Tratamiento del Fraude – Banco de la Nación
• Omar Fortun, Project & Business Manager – ENTEL Perú

13:00 – EXPO Opens, Networking

14:20 – Welcome – Mitchell Cutmore – Advisor, MEF

14:25 – Breaking down the latest MEF Brazil report – a conversation with Phil Todd

• Mitchell Cutmore, Advisor – MEF
• Phil Todd, Director and Founder – Stereocope
• James Williams, Director of Programmes – MEF

14:55 – SMS Phishing in Brazil
– an ongoing threat

• Luanna Luna Sena, Sales Manager – Intis Telecom
• Mike Round, Project Director, MEF
• Liz Zorzo, Traffic Fraud Manager – Sinch

15:25 – Business messaging – what’s happening now, what’s coming next?

• Tim Green, Editor – MEF
• Vinicius Cerqueira, Sales and Partnerships Director – Syniverse

15:55 – Developing the Digital Customer Onboarding Channel in the Brazilian Market

• James Williams, Director of Programmes – MEF
• Pat Flynn, Co-Founder & Director of Business Development – Nettzer

16:10 – IoT in Brazil: Challenges and Opportunities

• James Williams, Director of Programmes – MEF
• Nassia Skoulikariti, Founder & CEO – Apiro Data Ltd

16:30 – The future of Cloud Gaming with 5G

• Mitch Cutmore, Advisor – MEF
• Marcus Bulhões, Regional Manager South LATAM – AWG

17:00 – RCS in Brazil – how to scale the audience to tipping point

• Lucas Amadeu, Marketing Consultant
• Aline Andreola, Senior Marketing Analist – Vivo Ads (Telefonica)
• Marcello Hassib, Marketing Specialist – TIM Brasil
• Henrique Angeli, Operations Director LatAm – Sinch
• Emanuel Rodrigues, Senior Operator Partnerships Executive – Infobip

17:45 – LGPD in Practice: impacts during implementation

• Thais Bento, Data Protection and Privacy specialist – GTC
• Luanna Luna Sena, Sales Manager – Intis Telecom
• Nathalia Santos, Associate Lawyer – Pellon de Lima Advogados
• Gabriel Eiras Villa, Business Designer – Claro Brasil

18:30 – Next steps for MEF in LATAM

• Mitchell Cutmore, Advisor – MEF
• Edwin Carvalho, Senior Carrier Services Director – Vonage
• James Williams, Director of Programmes – MEF
• Juan Francisco Di Nucci, CEO – AWG