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Navigating the Shifting Customer Engagement Landscape in the USA

Navigating the Shifting Customer Engagement Landscape in the USA

Navigating the Shifting Customer Engagement Landscape in the USA MEF's latest annual survey results reveal a dynamic shift in how consumers in USA wish to interact with companies on their mobile devices, presenting strategic implications for marketing and customer service investments. The most striking finding is the sustained dominance of…
Myra Bachtiar
July 18, 2025
Listened to a Podcast

Listened to a Podcast

APAC's Podcast Audience is Growing Fast Data on Podcast consumption, as reported by respondents in MEF's 11th Annual Consumer Survey, reveals a compelling narrative in the Asia Pacific region. India's podcast listenership jumped an extraordinary 22 percentage points in a single year, reaching 52% in 2025. This exceptional growth outpaces…
Myra Bachtiar
June 27, 2025
MEF’s 11th Annual Trust Study

MEF’s 11th Annual Trust Study

MEF's 11th Annual Trust Study Highlights Improving Sentiment and Engagement MEF's 11th Annual Trust Study reveals a fascinating and somewhat paradoxical shift in consumer sentiment. Globally, the 2025 Trust Index stands at 60%, marking a significant upward movement compared to the previous year. Emerging economies, in particular, tend to exhibit…
Myra Bachtiar
June 27, 2025
Apple RCS

Apple RCS

Apple Added 125 Million Users to RCS Reach in 2024 The eight markets where Apple turned on iOS support for RCS increased the reach of the messaging platform by approximately 125 million to 594 million users at the end of 2024, according to the latest modelling by MEF Data. This…
Myra Bachtiar
March 13, 2025
X Users

X Users

X Users Undeterred by Rising Tide of Mis/Disinformation Users of X (nee Twitter) are a hardy bunch, according to the latest consumer research conducted by MEF, with an average 3 percentage point rise in the number of people who trust the content they read on the social media platform. Of…
Myra Bachtiar
March 13, 2025
Dating

Dating

China's Love-Affair with The Dating App On average, 21% of us now use a dating app to find love, and, on average, there is no more than 5% difference between the most loved-up of us and the most lovelorn. However, according to the latest consumer survey results from MEF, two…
Myra Bachtiar
March 13, 2025
Broadband Handsets

Broadband Handsets

5G Accounts for 31% of Global Broadband Handset Connections End-2024 Total global broadband handset connections have risen from 4.03 billion at the end of 2017 to 6.6 billion at the end of 2024, according to the latest research by MEF Data. Over the same period, we have seen the launch…
Myra Bachtiar
March 13, 2025
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