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Privacy: Perception of change

Privacy: Perception of change

Perception of change The developing economies of China, Mexico, South Africa, India and Brazil have all seen large improvements in the perception by users that their personal data will be kept private while on the internet. According to MEF's latest Global Consumer Trust survey, an average of 67% of consumers…
John Beshara
November 7, 2023
Populations

Populations

83% of over 15s will be mobile end 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s will…
John Beshara
November 6, 2023
Is mobile tech less secure?

Is mobile tech less secure?

More people concerned that new technology threatens their data security New technology may make our lives easier, but most people also believe that technological advances are making their personal data less secure. According to MEF's latest Global Consumer Trust Survey, an average of 58% of people agree that technological developments…
John Beshara
November 6, 2023
Key trust metrics

Key trust metrics

Less than half of mobile users feel they have control over personal data usage Mobile apps and service platforms have some work to do in gaining trust from users with just 44% believing they had complete control over how their personal data is used. While another 27% claim to have…
John Beshara
November 6, 2023
Login issues

Login issues

64% of users have to reset their online login credentials The online mobile world is built for speed and convenience but 28% of smartphone users still face issues logging into their mobile services at least once per month. According to the latest consumer research from MEF, the biggest problem is…
John Beshara
November 6, 2023
MEF