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Roaming

More Travellers Buying Roaming Services Post-Covid The number of smartphone users that roam overseas has risen from 75% of the total in 2022 to 81% in 2024, according to the latest research in 10 core markets tracked by MEF. At the same time, the number that either buy an international…
Myra Bachtiar
August 9, 2024

Fraud

50% of Users Believe The Internet is Getting Safer from Financial Fraud Exactly half of smartphone users surveyed by MEF believe security from financial fraud on the internet has improved over the past 12 months, the same figure as in 2023 and up from 48% in 2022. At the same…
Myra Bachtiar
August 9, 2024

Canada

Only 23% of Canadians find A2P Messages Useful Despite the almost universal use of A2P messaging channels to send delivery and appointment reminders, notifications, promotional discounts and other services the messaging industry believes to be of value to the end-user, only 23.2% of smartphone users in Canada actually said the…
Myra Bachtiar
August 9, 2024

Data Sharing

66% of Users Still Concerned About Data Sharing and Avoid When Possible Two thirds of smartphone users surveyed by MEF remain concerned about the amount of their personal data that is collected when using mobile apps and services and, as a result, avoid sharing their personal data whenever possible. The…
Myra Bachtiar
August 9, 2024

Indonesia

WhatsApp Rules Commercial Mobile Messaging in Indonesia Almost three times as many smartphone users in Indonesia receive promotional messages from companies via WhatsApp (74%) compared to SMS (26%). The latest research from MEF shows WhatsApp messaging in Indonesia is 41pp above the global average, with SMS 9pp lower. The third…
Myra Bachtiar
August 9, 2024

LTE/5G

Asia Pacific Leads on LTE Deployments... Europe on 5G There are currently around 663 network deployments of LTE technology worldwide, according to the latest research from MEF - equivalent to 89% of the 742 mobile network operators (MNOs) counted across the 218 markets covered by MEF Data. At the same…
Myra Bachtiar
June 6, 2024

6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets…
Myra Bachtiar
June 6, 2024

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024

Fraud Text

Almost 40% of Smartphone Users Receive Fraudulent Text Messages A total of 39% of smartphone users surveyed by MEF have received fraudulent text messages that aim to harvest sensitive personal data such as passwords and account information. However, there is a marked difference in the rate of these attacks depending…
Myra Bachtiar
May 13, 2024
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