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Asia Pac – Active Mobile SIMs by Handset Type

Smartphone Penetration Nears 75% Across AsiaPac There will be more than 2.5 billion smartphone connections across the Asia Pacific region by the end of this year, according to MEF Data. Of the more than 4.36 billion active mobile handset SIMs in the region, 74% will connect to smartphones, with a…
Myra Bachtiar
January 3, 2024

Smishing

39% of smartphone users experienced smishing attacks in 2023 Approximately 39% of smartphone users experiencing smishing attacks in 2023 (up from 36% in 2002), but the number of incidents vary greatly from market to market. Consumers in seven of the 10 markets tracked by MEF actually saw a reduction in…
John Beshara
November 7, 2023

Trust in Organisations

Healthcare the most trusted industry in Canada The healthcare industry is the most trusted type of organisation in Canada with 75% of people surveyed by MEF saying they had trust in communications from Doctors & Hospitals – 8 percentage points above the global average trust score. Mobile network operators faired…
John Beshara
November 7, 2023

The Importance of regulation

Most people think regulation is needed to protect us from harmful and misleading content Most people still believe that regulation is an important tool to protect us from harmful or misleading online content and practices. According to the latest global survey data from MEF, the regulation of misleading advertising was…
John Beshara
November 7, 2023

Only 18% of people feel protected online

Only 18% of people feel protected online Over 80% of people don't believe their online identity is suitable protected and, according to the latest survey data from MEF, the vast majority don't take action because they either lack the knowledge about the availability of various tools and services, feel it…
John Beshara
November 7, 2023

Security perceptions of behaviour on mobile

Social media posts and internet downloads are the least secure mobile practices Almost one third of people who share their personal data on social media do not believe it is secure, according to the latest survey data from MEF. Downloading content from the internet wasn't trusted by almost a quarter…
John Beshara
November 7, 2023

Privacy: Perception of change

Perception of change The developing economies of China, Mexico, South Africa, India and Brazil have all seen large improvements in the perception by users that their personal data will be kept private while on the internet. According to MEF's latest Global Consumer Trust survey, an average of 67% of consumers…
John Beshara
November 7, 2023

Mobile users believe spam controls are improving

Mobile users believe spam controls are improving Mobile users have seen an improvement in controls for managing the amount of spam and unsolicited messages they receive over the past 3 years. According to the latest consumer research conducted by MEF, a total of 49% saw an improvement in 2023 compared…
John Beshara
November 7, 2023

Populations

83% of over 15s will be mobile end 2023 A total 83% of the world's population aged 15 and over will be active users of mobile phones by the end of this year. According to the latest research by MEF, usage is highest in Europe where 98% of over-15s will…
John Beshara
November 6, 2023

Is mobile tech less secure?

More people concerned that new technology threatens their data security New technology may make our lives easier, but most people also believe that technological advances are making their personal data less secure. According to MEF's latest Global Consumer Trust Survey, an average of 58% of people agree that technological developments…
John Beshara
November 6, 2023
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