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RCS

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024
India

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024
Fraud Text

Fraud Text

Almost 40% of Smartphone Users Receive Fraudulent Text Messages A total of 39% of smartphone users surveyed by MEF have received fraudulent text messages that aim to harvest sensitive personal data such as passwords and account information. However, there is a marked difference in the rate of these attacks depending…
Myra Bachtiar
May 13, 2024
Technology Advances

Technology Advances

58% Think Personal Data is Less Secure Due to Advances in Technology A majority of smartphone users surveyed by MEF across 13 countries worldwide believe that advances in technology are actually making their online personal data less secure. The most negative views towards technological advancements impacting personal data security were…
Myra Bachtiar
May 13, 2024
Harm on Mobile

Harm on Mobile

Most Mobile Data Attacks Still Via Email... SMS Second! Most incidents of Phishing or Spoofing on smartphones still occur via Email, according to MEF's 9th Annual Trust Study, with 52% of users reporting personal experience of data harm via this channel. Surprisingly, 39% of those users still took no preventative…
Myra Bachtiar
May 13, 2024
Mobile Connections

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024
VoLTE

VoLTE

VoLTE available in 116 markets end 2023 According to preliminary research conducted by MEF, there were approximately 116 markets out of the 218 tracked in MEF Data where Voice over LTE (VoLTE) services were available on at least one mobile network operator at the end of 2023, up from 110…
Myra Bachtiar
March 18, 2024
Gender Disparity

Gender Disparity

More women in low-income households - and worst in the so-called 'developed' economies In order to celebrate International Women's Day and, in particular, raise awareness about discrimination and take action to drive gender parity, MEF is today highlighting the income disparity between men and women from our 9th Annual Consumer…
Myra Bachtiar
March 18, 2024
Spain Trust Index

Spain Trust Index

Users in Spain see a large jump in trust Users in Spain have seen a 5-point jump in overall trust of sharing their personal data from 49% in 2023 to 54%, according to the latest survey compiled by MEF. Early result from our 10th Annual Trust Survey showed a jump…
Myra Bachtiar
March 18, 2024
Personal Data

Personal Data

Most of us now share personal data online because we get more in return 53% of all consumers surveyed by MEF across 10 core markets now believe that sharing their personal data online is worthwhile as they get valuable services in return - such as improved search, social media and…
Myra Bachtiar
March 18, 2024
MEF