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Mobile Number intelligence

Mobile Number intelligence

One World, Two Views: Mapping the Global Divide on Mobile Number Intelligence More non-Europeans than Europeans have a positive view of businesses using their mobile phone numbers to verify their identities. Over half of non-European respondents to MEF’s 11th Annual Consumer Survey, or 51%, said they viewed mobile number intelligence…
nuky
November 14, 2025
Data Privacy and Security

Data Privacy and Security

Consumers Take More Control Over Personal Data They Share Online When it comes to feeling in control of the personal information that they share online, more than half of global consumers, or 52%, now only use apps and services that they trust, according to MEF’s 11th Annual Consumer Survey. Further,…
nuky
November 7, 2025
East Asia / Indonesia

East Asia / Indonesia

Indonesian Carriers Playing Catch-Up with Cellular M2M Indonesia is by far the most populous country in East Asia and will count almost 25% of the total 1.43 billion SIM connections across the 15 countries in the region by the end of 2025. However, while the Emerald of the Equator leverages…
nuky
September 25, 2025
Navigating the Shifting Customer Engagement Landscape in the USA

Navigating the Shifting Customer Engagement Landscape in the USA

Navigating the Shifting Customer Engagement Landscape in the USA MEF's latest annual survey results reveal a dynamic shift in how consumers in USA wish to interact with companies on their mobile devices, presenting strategic implications for marketing and customer service investments. The most striking finding is the sustained dominance of…
Myra Bachtiar
July 18, 2025
RCS on iPhone in Nordics

RCS on iPhone in Nordics

iPhone Support for RCS in the Nordics Would Double Business Reach iPhone connections across the seven Nordic markets averaged 51.9% of total broadband handsets at the end of 2024, according MEF Data The highest percentage of iPhones was seen in the Faro Islands (74.4%) to a low of 27.4% in…
Myra Bachtiar
June 27, 2025
Company Data Breaches

Company Data Breaches

Consumers Experiencing Company Data Breaches According to MEF's 11th Annual Consumer Survey, global data breaches have been rising from 2021 to 2025. The average breach rate doubled -- from 6% in 2021 to 13% by 2023 -- driven by post-pandemic digital transformation, rapid cloud adoption, and remote work vulnerabilities. Since…
Myra Bachtiar
June 27, 2025
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