Messaging Channels Archives - Page 50 of 52

Thoughts on the NIST proposals on 2FA – part 2

In part one of this post, Rob Malcom of Mblox & CLX, explored the recent draft NIST guidelines on digital authentication that suggested the depreciation of SMS based 2-factor authentication (2FA). Here, he sets out his recommendations for businesses, carriers and consumers and his conclusions on the NIST proposals. NIST…

MEFAugust 16, 2016

Messaging Channels

Thoughts on the NIST proposals on 2FA

Recent draft NIST guidelines on digital authentication suggested the depreciation of SMS based 2-factor authentication (2FA). Here Rob Malcom of Mblox & CLX, takes a deep dive into what the proposals mean, and how they may cause 72% of Americans to fail to adopt 2FA at all. I went on…

MEFAugust 15, 2016

Messaging Channels

Critics have been ringing the death knell for SMS too soon

Enterprise SMS can deliver industry growth and critics have been too quick to write off the medium – so says James Lasbrey, Global Head of Messaging at Telefónica… The mass adoption of smartphone technology, driven by the emergence of iOS and Android operating systems in the late 2000s, opened up…

MEFAugust 2, 2016

Guest blog Messaging Channels

The A2P opportunity from grey routes to goldmines

Grey route messaging is a huge problem for the A2P industry – costing it nearly $18 billion in 2016 alone. Nick Lane, Chief Insight Analyst at mobilesquared discusses how the industry can work to realise its true potential. A2P messaging represents a massive opportunity, but right now it has the…

MEFJuly 12, 2016

Messaging Channels

Facebook Local Awareness Adverts – Not quite closing the loop!

Gillian Hughes, Vice President of Corporate Sales at Veoo discusses how the shift to digital shopping habits, long hailed as the beginning of the end for the high street, may in fact be here to save it – and how innovative marketers can do much more to help. I remember…

MEFJuly 5, 2016

Messaging Channels

Three quarters of people now ’talk’ to businesses with a mobile message

New research from MEF, supported by Mblox, says 76 per cent of consumers have received communications from businesses such as banks, healthcare and retailers via SMS. 65 per cent have engaged with companies via chat apps. The study is part of MEF’s Future of Messaging Programme. It indexes the messaging…

MEFJune 28, 2016

Messaging Channels

Making A2P SMS part of the customer journey: the untapped potential of mobile messaging

Messaging has the power to re-define the way businesses talk to their customers. So said a panel convened by MEF to analyse the potential of the medium... In any discussion of the extraordinary success of Uber, does anyone ever mention messaging? Unlikely. But when you think about it, the essence…

Tim GreenJune 15, 2016

Messaging Channels

There are 11 types of fraud that are hobbling A2P messaging

Messaging fraud exists because there are those who want to take advantage of people, gain a commercial advantage over their rivals, or exploit vulnerable systems for personal gain. Fraud persists because of a lack of awareness, a lack of inclination or a lack of ability to make any meaningful change…

MEFJune 7, 2016

Messaging Channels

Five non-traditional ways retailers are using SMS for strong results

One of the greatest values of SMS lies in its versatility. Though it’s commonly used as a marketing tool for retailers, and rightly so, it’s worthwhile for much more. Here Oisin Lunny, Openmarket's Senior Market Development Manager shares 5 tips on how retailers can maximize the value of their SMS…

MEFJune 6, 2016

Interviews Messaging Channels

Industry views: A2P messaging and fraud

Last week MEF published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today. The Future of Messaging Working Group consists of 25 founding members including mobile operators, messaging…

MEFMay 26, 2016

Thoughts on the NIST proposals on 2FA – part 2

Thoughts on the NIST proposals on 2FA

Critics have been ringing the death knell for SMS too soon

The A2P opportunity from grey routes to goldmines

Facebook Local Awareness Adverts – Not quite closing the loop!

Three quarters of people now ’talk’ to businesses with a mobile message

Making A2P SMS part of the customer journey: the untapped potential of mobile messaging

There are 11 types of fraud that are hobbling A2P messaging

Five non-traditional ways retailers are using SMS for strong results

Industry views: A2P messaging and fraud

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We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy