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Messaging Channels

Monetisation Strategies: X and Telegram in the Era of AI Messaging Messaging Channels

Monetisation Strategies: X and Telegram in the Era of AI Messaging

AI is transforming messaging—and the $300 million xAI–Telegram deal is the clearest sign yet. As platforms like Telegram and X pivot to AI-driven monetisation, the lines between chat, commerce, and content are blurring fast. MEF CEO Dario Betti explores how this landmark partnership could reshape the mobile ecosystem, and why…
Sam Hill
July 1, 2025
UAE Central Bank Stops SMS OTP – Next Steps for the Industry Anti-fraudMessaging Channels

UAE Central Bank Stops SMS OTP – Next Steps for the Industry

Last month the UAE Central Bank has mandated the end of SMS and email OTPs for financial services by March 2026 – joining a global regulatory shift toward phishing-resistant authentication. Director of Programmes Nick Rossman explores how the move reshapes digital identity strategy across banking, telecom, and CPaaS sectors, pushing…
Sam Hill
June 30, 2025
Meta’s WhatsApp Ads Move Sparks Industry Optimism and User Backlash Messaging Channels

Meta’s WhatsApp Ads Move Sparks Industry Optimism and User Backlash

Meta’s decision to introduce ads in WhatsApp’s Status tab has sparked user backlash but investor optimism. Analysts see potential for billions in new revenue, while privacy groups warn of regulatory risks, especially in Europe. The move marks WhatsApp’s most significant monetisation shift to date. Dario Betti, MEF CEO, reflects on…
Sam Hill
June 26, 2025
WhatsApp’s New Pricing: How much ground is SMS Losing? Messaging Channels

WhatsApp’s New Pricing: How much ground is SMS Losing?

In July WhatsApp Business is slashing prices, adding free replies, and launching a powerful new marketing API – challenging SMS dominance and redefining business messaging. Backed by Meta’s global “Not Even WhatsApp” privacy campaign, this move positions WhatsApp as a cheaper, richer, and more secure alternative for enterprise communication. MEF…
Sam Hill
June 25, 2025
Fresh Off MEFFYS Win, Vox Solutions Hints at Major Messaging Moves InterviewsMessaging ChannelsPodcasts

Fresh Off MEFFYS Win, Vox Solutions Hints at Major Messaging Moves

Vox executives unveil how real-time, on-device AI, semantic traffic analysis, and flexible anti-fraud infrastructure are driving a global shift in telecom security — from monetizing A2P in high-risk markets to preparing for threats like voice cloning and quantum disruption. “When you start stopping the fraudsters, they adapt — so you…
Sam Hill
June 23, 2025
A2P Messaging Security and Fraud Prevention in India Anti-fraudMessaging Channels

A2P Messaging Security and Fraud Prevention in India

Application-to-Person (A2P) messaging is a vital channel for business communication in India, yet it faces growing challenges from sophisticated fraud. In this post, Chris Almeida, Chief Strategy Officer at Globe Teleservices explores the current security landscape, examining India’s regulatory framework, including the Distributed Ledger Technology (DLT) system, the prevalent fraud…
Sam Hill
June 12, 2025
MEF