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Messaging Channels

Growing Adoption of RCS Messaging in the U.S. Following iPhone Support Messaging Channels

Growing Adoption of RCS Messaging in the U.S. Following iPhone Support

As RCS gains traction—now averaging over one billion daily messages in the U.S.—the shift signals a significant step toward more unified, feature-rich messaging experiences across devices. MEF Director of Programmes Nicholas Rossman explores what this milestone means for the messaging ecosystem. Messaging between Android and iPhone users in the United…
Sam Hill
May 19, 2025
UK Home Office Adopts MEF Business SMS Code of Conduct as Foundation for Telecom Fraud Charter Anti-fraudMessaging Channels

UK Home Office Adopts MEF Business SMS Code of Conduct as Foundation for Telecom Fraud Charter

In a landmark move demonstrating alignment between public policy and industry standards, the UK Home Office has confirmed that its forthcoming 2nd UK Telecom Fraud Charter will be based on the MEF Business SMS Code of Conduct for its A2P Messaging part. This decision marks a major step in the…
Sam Hill
May 16, 2025
Beyond Message Delivery: The Customer Experience Revolution in Messaging Messaging Channels

Beyond Message Delivery: The Customer Experience Revolution in Messaging

In today’s messaging landscape, delivery is no longer the benchmark of success—it’s just the starting point. MEF Programme Director Nassia Skoulikariti explains why as customer expectations evolve, messaging providers must shift their focus from technical performance to delivering seamless, trust-driven experiences across every touchpoint.
Sam Hill
May 14, 2025
The Global State of SMS: Decline, Disruption, and the Path Forward Messaging Channels

The Global State of SMS: Decline, Disruption, and the Path Forward

Ahead of next week’s MEF CONNECTS Business Messaging 2025 MEF Advisor Nick Millward discusses the current state of SMS globally and explores what the future may look like for the humble text message. SMS has long been a cornerstone of enterprise communication. Whether for delivering one-time passwords (OTPs), sending important…
Sam Hill
May 8, 2025
The Conversational Commerce Shift: Ushering in a New Messaging Era Event RoundupMEF Webinars & WorkshopsMEFTVMessaging Channels

The Conversational Commerce Shift: Ushering in a New Messaging Era

Caitlin Long, Senior Director for Product Management & Strategy at Bandwidth, shares an overview of their session from MEF Global Forum 2025 in Barcelona, where she and Stephanie Lashley explored the shift towards "conversational" commerce and how you can best prepare for and embrace this new era in business messaging.…
Sam Hill
May 1, 2025
Perspectives in Mobile – Signal Scandal Human Flaw, Quantum Tech Will Defy Crypto InterviewsMessaging ChannelsPodcasts

Perspectives in Mobile – Signal Scandal Human Flaw, Quantum Tech Will Defy Crypto

Listen to the latest Perspectives in Mobile podcast as MEF’s Riccardo Amati speaks with CCS Insight’s Chief Analyst Ben Wood about security, trust, and the impact of emerging technologies on encryption standards. A recent mistake where a journalist was accidentally added to a private Signal chat has raised fresh concerns…
Sam Hill
April 16, 2025
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