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Messaging Channels

“Don’t Wait – Start Now”: Sinch Urges Brands to Embrace RCS and AI, or Risk Fall Behind InterviewsMessaging ChannelsPodcasts

“Don’t Wait – Start Now”: Sinch Urges Brands to Embrace RCS and AI, or Risk Fall Behind

Sinch urges brands to adopt RCS and AI now to boost engagement and stay competitive, highlighting higher click rates, real-time personalization, and the importance of multichannel strategies, transparency, and ESG commitments. “Don’t hesitate — get started.” That’s the message from Sinch to business leaders still weighing the move to Rich…
Sam Hill
July 21, 2025
New ComReg SMS Sender ID Registry Faces Teething Problems as Legitimate Messages Are Labelled ‘Likely Scam’ Anti-fraudMessaging Channels

New ComReg SMS Sender ID Registry Faces Teething Problems as Legitimate Messages Are Labelled ‘Likely Scam’

As previously reported on this blog, on 3rd July 2025, the Irish regulator ComReg launched its SMS Sender ID Registry to combat the growing threat of SMS fraud and smishing in Ireland. However, within the first two weeks of its rollout, the registry has encountered several issues affecting businesses, messaging…
Sam Hill
July 17, 2025
Personal Messaging Apps Banned: The Global Trend of Bans and State-Controlled Alternatives Anti-fraudMessaging Channels

Personal Messaging Apps Banned: The Global Trend of Bans and State-Controlled Alternatives

Governments worldwide are increasingly banning or restricting messaging apps like WhatsApp, Telegram, and Viber over security, compliance, and sovereignty concerns. In June 2025 Russia is launching a state-run alternative and the U.S.is banning WhatsApp from official devices, MEF CEO Dario Betti explores the global impact on messaging platforms and the…
Sam Hill
July 16, 2025
‘Marketing Messages’ in Facebook Messenger: Meta two-pronged monetisation of chats Messaging Channels

‘Marketing Messages’ in Facebook Messenger: Meta two-pronged monetisation of chats

In a major step forward for conversational marketing, Meta has launched enhanced marketing messages on Messenger—unlocking direct promotional messaging for businesses globally. While WhatsApp takes a more cautious path, Messenger becomes the testing ground for more aggressive monetisation. MEF CEO Dario Betti  explores what it means for brands, developers, and…
Sam Hill
July 16, 2025
5 Minutes with… afina 5 minutes withInterviewsMessaging Channels

5 Minutes with… afina

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.Afina transforms telecom subscriber monetization with a privacy-first approach. Imagine relevant offers, delivered seamlessly via SMS, RCS, voice, or other channels—offers you actually want. Afina uses sophisticated AI to…
Sam Hill
July 15, 2025
LINK Mobility’s Acquisition of SMSPortal: opening move for African Messaging presence Messaging Channels

LINK Mobility’s Acquisition of SMSPortal: opening move for African Messaging presence

LINK Mobility’s$145M acquisition of SMSPortal marks its first major move into Africa’s A2P messaging market. The deal, announced on June 2025, signals renewed CPaaS M&A activity and a shift in global strategy. With a 4.6x EBITDA multiple, LINK aims to diversify revenue and introduce advanced messaging solutions to South Africa’s…
Sam Hill
July 3, 2025
Malaysia’s MCMC Sues Telegram Over Content Violations: A New Signal for Platform Regulation Messaging Channels

Malaysia’s MCMC Sues Telegram Over Content Violations: A New Signal for Platform Regulation

The Malaysian regulator's move against Telegram marks a new chapter in platform accountability. With over 8M local users now triggering licensing under the 2025 law, regulators are no longer treating OTT apps like side players. The Telegram injunction isn’t just about one channel, it’s a signal that regulation is shifting,…
Sam Hill
July 2, 2025
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