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Messaging Channels

The End of the Password Blanket: Why the UAE’s OTP Ban is a Global Security Seismic Shift Anti-fraudMessaging Channels

The End of the Password Blanket: Why the UAE’s OTP Ban is a Global Security Seismic Shift

The UAE’s recent regulatory move to phase out SMS and email-based One-Time Passwords (OTPs) marks a turning point in global digital security. This decisive shift signals the beginning of a new era for authentication, trust, and mobile ecosystem innovation. MEF Director of Programmes, Nicholas Rossman highlights what this means for…
Sam Hill
November 13, 2025
The Great Unsubscribe: How Subscription Fatigue Is Rewriting the Playbook Messaging Channels

The Great Unsubscribe: How Subscription Fatigue Is Rewriting the Playbook

From streaming to enterprise software, the subscription boom is losing momentum as users seek greater transparency and flexibility in how they pay. This shift is prompting a rethink of value across digital services and communications. MEF Advisor Nick Millward explains how evolving preferences are reshaping long-standing business models in the…
Sam Hill
November 12, 2025
WhatsApp Usernames: 2026 Rollout for Enhanced Privacy & Business Branding ID & DataMessaging Channels

WhatsApp Usernames: 2026 Rollout for Enhanced Privacy & Business Branding

WhatsApp is preparing a major update that could reshape how people and businesses connect on the platform. Early developments suggest changes to identity, privacy, and brand presentation, with implications across the wider messaging ecosystem. MEF CEO Dario Betti explains why the development deserves attention and how it may influence future…
Sam Hill
November 11, 2025
The Unified Front: Industry, Law, and Regulation Join Forces to Secure Global Communications Anti-fraudMessaging Channels

The Unified Front: Industry, Law, and Regulation Join Forces to Secure Global Communications

Mobile fraud continues to challenge networks worldwide, highlighting the need for stronger cooperation between industry, regulators, and law enforcement. As threats grow increasingly sophisticated and borderless, coordinated solutions are becoming essential. Emerging initiatives show how collaboration and harmonisation can strengthen defences. MEF Director of Programmes, Nicholas Rossman, explains how these…
Sam Hill
November 6, 2025
The UK’s Messaging Firewall: Analysing Ofcom’s New Consultation on Mobile Scams Anti-fraudMessaging Channels

The UK’s Messaging Firewall: Analysing Ofcom’s New Consultation on Mobile Scams

The UK’s communications regulator, Ofcom, has launched a pivotal consultation aimed at tackling mobile messaging scams—signalling a new phase in how trust and identity are managed across the mobile ecosystem. This development could redefine compliance expectations for all industry players. MEF Director of Programmes, Nicholas Rossman discusses what this means…
Sam Hill
November 5, 2025
YouTube’s Music: Signalling Maturity, but Spotify Still Leads the Pack Messaging Channels

YouTube’s Music: Signalling Maturity, but Spotify Still Leads the Pack

The digital music landscape is evolving rapidly, as streaming platforms reshape how audiences engage and how creators earn. With hybrid revenue models gaining ground and global markets driving the next wave of growth, the balance of power continues to shift. MEF CEO Dario Betti explores how YouTube and Spotify signal…
Sam Hill
November 4, 2025
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