AfricaIndustry Views

Industry Views: lite apps in emerging markets

There is a growing trend for big mobile brands to develop lite versions of their apps to hook mobile users in emerging markets. Just last month Shazam and Facebook Messenger announced that they are going lite for example. The logic is straightforward. Unlike saturated established app economies, these markets are…
MEF
November 23, 2016
Enterprise CommunicationsIndustry Views

Industry views: A2P messaging and fraud

Last week MEF published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today. The Future of Messaging Working Group consists of 25 founding members including mobile operators, messaging…
Sam Hill
May 26, 2016
Industry ViewsOpinions

Industry views: Facebook’s chatbot launch

Last week Facebook announced the launch of its bot platform for Messenger, opening up an API to allow developers to create bots so that people chat with organisations to get information, answer questions and transact. This means that by combining AI and natural language processing, users will simply instruct messenger…
MEF
April 21, 2016

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