Guest blog Archives - Page 25 of 26

Content & Advertising Guest blog

Digital Entrepreneurship in Kenya 2014

Marissa Drouillard, Intelligence Consultant, Mobile for Development at the GSMA, discusses the findings of their recent report on Digital Entrepreneurship in Kenya which looks at current opportunities and challenges for the Kenyan entrepreneurship ecosystem. Pete’s Coffee, nestled in Nairobi’s Bishop Magua building, is the kind of place where aspiring Kenyan…

MEFMarch 19, 2014

Guest blog

The Internet of Things: what can the law do to protect your personal data

Any purchase you bought on a high street shop may be collecting your personal data right now. Lyda Mastrantonio of Preiskel & Co explains how the UK data protection law protects your personal data from unauthorised processing by automatic devices. The internet of things combines communications “anytime, anywhere” for anyone…

MEFMarch 12, 2014

Guest blog

Improving Mobile Services for the Bottom of the Pyramid in Africa

Africa has the fastest growing mobile market in the world and opportunities to use mobile technologies for social upliftment abound. More Africans have access to mobile phones that to clean water and by 2016, predictions indicate that approximately one billion people in Africa will have access to a handset. As a mobile-first (and often…

MEFFebruary 11, 2014

Guest blog

Will Offline Retailers Drive Mobile Payments Adoption?

How can retailers integrate digital tools to improve their businesses, compete with online retailers and drive consumer adoption of mobile payments? Mobile financial services experts Mondato shed light on the matter in this guest post from their blog. E-commerce once posed a significant threat to brick-and-mortar retailers, prying customers away from…

MEFJanuary 23, 2014

Guest blog Payments & Commerce

New year’s resolution #1: improve your mobile experience

As we all take stock of another successful holiday season, Amy King, MEF Member and VP of Product Marketing at marketing intelligence company Evidon assesses the increasingly crucial role of m-commerce and shares tips on how to improve your business' mobile website and app performance. Press outlets are already proclaiming the global success of…

MEFJanuary 9, 2014

Guest blog Payments & Commerce

Choice and convenience over price – the new pulling powers in the Omni-Channel Digital Shopping Age

Dr KF Lai is CEO of global mobile advertising network and MEF member BuzzCity. Here Dr Lai assesses the influence of digital mobile technology on our shopping habits, and the challenges and opportunities it presents for modern retailers. The power of social and technology has shifted the focus in marketing to the consumer,…

MEFDecember 17, 2013

Guest blog

Lessons need to be learnt from the recent closure of premium SMS in the US

Last month three of the major US carriers - AT&T Mobility, Sprint and T-Mobile entered into an agreement with 45 states to stop billing customers with premium SMS (PSMS). Verizon Wireless is not part of the settlement but has also confirmed it too will discontinue PSMS. The initiative, led by the…

MEFDecember 13, 2013

Anti-fraud Guest blog

Spies like U.S. – Law enforcement agencies and your data

Are law enforcement agencies infiltrating servers to steal customer data? And, if so, what can we do about it? Simon Bates, MEF’s Senior Advisor for Policy & Initiatives details the steps you can take to protect your personal data. We all know how valuable data is to apps companies – many…

MEFDecember 12, 2013

Anti-fraud Content & Advertising Guest blog

What’s the Deal with Adware on Android?

In most cases, the “free” Android applications you download from Google’s Play store aren’t free at all. These developers aren’t just developing apps for you out of the kindness of their collective hearts. Like most online services that don’t ask for the traditional up-front payment, the mobile application profit-model relies…

MEFDecember 5, 2013

Guest blog MEF Data

Digital Content Adoption: Can Analytics Bridge the Gap?

Juan Jose De La Torre, VP of Strategy & Corporate Development and Meghali Sharma, Competitive Intelligence Analyst at Intigral return to the MEF Minute to explore digital content adoption and the crucial role analytics have in making smart business decisions. Juan Jose De La Torre Our previous blog debated the evolution of digital…

MEFNovember 4, 2013

Digital Entrepreneurship in Kenya 2014

The Internet of Things: what can the law do to protect your personal data

Improving Mobile Services for the Bottom of the Pyramid in Africa

Will Offline Retailers Drive Mobile Payments Adoption?

New year’s resolution #1: improve your mobile experience

Choice and convenience over price – the new pulling powers in the Omni-Channel Digital Shopping Age

Lessons need to be learnt from the recent closure of premium SMS in the US

Spies like U.S. – Law enforcement agencies and your data

What’s the Deal with Adware on Android?

Digital Content Adoption: Can Analytics Bridge the Gap?

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Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy