Ever-changing compliance mandates and tighter regulations have transformed the once-simple world of programmatic SMS into a multi-billion-dollar challenge for today’s telecom providers and ISVs. In this keynote from MEF’s recent Future of Mobile in Barcelona, Co-Founder & CEO of Volt Martin Langelo Lien joins MEF’s Dario Betti to explore how identifying and solving customers’ biggest SMS pain points can become a strategic advantage – allowing companies to turn compliance headaches into competitive wins.

For more insights from Barcelona watch MEF on Demand footage MEF Global Forum 2025 and Future of Mobile 2025