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MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.

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ID & Data

Do You Trust Your Plastic Bag? Time to Consider the ‘Identity of Stuff’ 

In a world of globalised supply chains, we need to know where things come from. Not easy. Now one firm has developed a way to embed identity at the molecular level. Tim Green, MEF's programme director for ID and Data, found out more...
Messaging Channels

IP Interconnection & VoIP: FCC’s Proposed Rules and Telecom Implications

As phone networks quietly shift from legacy copper to internet-based connections, the FCC is moving to modernize how calls link between providers. Its new “Advancing IP Interconnection” proposal could redefine the legal and technical foundation of voice in the U.S. MEF CEO Dario Betti explains why this transition matters for…
Content & Advertising

Snapchat Gets $400M to Bring Perplexity’s “Answer Engine” into the App in 2026

Snapchat’s latest partnership signals a bold step into the evolving world of AI-powered chat. With new integrations set to reshape how users interact and discover information inside the app, the move could mark a turning point for Snap’s broader strategy. MEF CEO Dario Betti takes a look at what this…
Content & Advertising

WhatsApp’s First EU Interoperability Partners Named – But Will BirdyChat and Haiket Move the Needle?

WhatsApp is set to connect with two small European messaging apps as part of efforts to comply with the EU’s Digital Markets Act. The move hints at future cross-app messaging, user choice, and security considerations. MEF CEO Dario Betti explains that this rollout offers an early look at interoperability while…

Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

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