In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.
This week, Business Director Mike Mills introduces unified communication specialists Gamma.
What does Gamma do?
We’ll try to be brief. Gamma works to simplify complex communication challenges. Our mission to make communication more human means businesses, no matter the sector or size, can focus on what matters most.
A commitment to transparency, sustainability and doing the right thing allows Gamma to deliver communications with a conscience. We’re doing our part to build a better-connected world; one that works smarter for the benefit of business, people and the planet.
When did you launch and what growth have you seen?
Allow us to be dramatic for a second. From the ashes of Atlantic Telecom rose Gamma. The goal? Build a 2500km fibre network complete with switching centres in London, Manchester and Glasgow. By 2008, we started our mobile journey after launching our first MVNO on Three UK.
Fast forward to 2025, and Gamma is now a household name in the UK and European communication sector. In 2023, we carried over 25 billion minutes a year, generating revenues of more than £500m through operations in the UK, Germany, Spain and the Netherlands.
Not bad at all.
What are your main goals?
We can enable MVNOs with white-label mobile services, such as SIM cards, names on devices with a personalised company network name, and marketing collateral.
Our MVNE goal is to enable as many companies as possible to become MVNOs.
For FUSION IoT, we’re providing future-ready products that allow businesses to improve their productivity and efficiencies. What we have is a multi-network, global IoT connectivity solution.
On top of that, we want to become the #1 UCaaS provider in Western Europe. It’s an ambitious target, but we’re making progress through a combination of organic growth and strategic acquisitions. Gamma’s European presence is expanding, and we’re making our voices heard by challenging the main providers in Germany and other key markets.
Our mobile and IoT offering is another huge goal for us, and we are actively pursuing our market-leading status in this space. FUSION IoT and the adoption of eSIM technology are prime examples of this, showcasing our forward-looking approach to emerging technologies.
Thirdly, our MVNO proposition offers channel partners a fast and reliable route to market, with key differentiators such as branding their own SIM cards, customisable network names on devices, and personalised self-care portals. We’re taking extra steps to remain committed to our customer-centric approach, whilst enabling connectivity that supports our goal of being a market-leading technology powerhouse.
Gamma’s own 1500 strong Channel partner community is growing, and we remain determined to provide them with the best tools, training and support in their own ventures. With next-gen tech in their arsenal, those partnerships can go from strength to strength.
Where do you see your company in three years’ time?
Stronger, more dominant, still expanding our market share. Forgive us for the ominous vision of the European UCaaS market.
We see our coverage becoming globally extensive, with a portfolio of customers using Gamma’s network, support and products to scale their own solutions with reliability and speed.
Fibre is becoming the new standard, and 5G adoption is accelerating fast. These factors will allow Gamma to deliver better UCaaS and CCaaS solutions that help business communicate smarter, while strengthening our network to support customers and partners in their own ambitions to connect at scale.
There’ll be more opportunities to expand our high-speed connectivity offering across the UK and Europe. New AI-driven solutions can be brought to market, allowing businesses to operate with greater agility and intelligence.
Closing the digital skill gaps will be critical in the coming years. Our partners and customers can navigate this shift through training, dedicated resources, and market-leading managed services.
Sustainability will remain a key focus too. Businesses must operate more efficiently, reduce their carbon footprint, and embrace smarter, more sustainable solutions. We’ll give you one guess on who can help with those goals…
What aspect of mobile is most exciting to you right now?
eSIM. It’s disrupting the status quo through flexible, scalable and secure mobile connectivity. Businesses continue to champion hybrid work and engage in mobile-first strategies, and eSIM opens the door for agile, forward-thinking operators. Seamless connectivity without physically constraining SIMs – now that’s disruptive.
What’s the most critical issue that will hit mobile within the next 12 months?
Customers are feeling the impact from this ever-changing dynamic between OTT’s and Mobile Network Operators. Classic mobile revenues decline and have a knock-on effect for wholesale costs and network build out plans. It’s a challenge impacting the entire mobile ecosystem.
Apart from your own, which mobile companies are the ones to watch in the year ahead?
Gigs are doing some interesting things by bridging the gap between the software and mobile worlds. I’d say they’re someone to keep an eye on!
