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MEF Connects Rich Communications sessions are all available to watch on demand now – Here, Kirusa CEO Inderpal Singh Mumick shares some P2A messaging fundamentals, and explores how users can discover and start chatting with bots, the RCS standards for directories and practical solutions for discovery and deep linking support in messaging clients & MaaP platforms.

The expert panel goes on to discuss how the industry can grow the person-to-application market and consists of:

  • Inderpal Singh Mumick – Founder, Chairman, and CEO @ Kirusa
  • Kim-Fredrik Schneider – CEO @ Abi Global Health
  • Reshma Sandeep Das – Senior Product Manager Product Marketing, Innovation Europe & Spain @ Orange
  • Gavin Webster – SVP @ WIT Software
  • Bola Afuye – Principal and Founder @ Perform Marketing and Analytics
  • Tim Green – Editor @ Mobile Ecosystem Forum – Moderating

Watch the session in full below:

MEF Connects Rich Communications On Demand

Over 3 days, MEF Connects Rich Communications brought together enterprises, brands & agencies to connect online with MNOs and messaging providers to showcase the business messaging channels that are transforming customer engagement. If you missed a session, check out our Video On Demand page below. MEF Members can visit the Member only On Demand page to get presentation slides as well.

Watch now