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The Future of Business Messaging

As part of MEF’s Future of Messaging Programme, MEF Connects Rich Communications hosted 75 speakers bringing brands, MNO and the messaging industry to showcase the business messaging channels that are transforming customer engagement.

The agenda covered regional spotlights on RCS In Europe, Mexico and North America as well as use cases on WhatsApp Business Messaging, Apple Business Chat and Messenger by Facebook along with interactive debates on omnichannel, multichannel orchestration, chatbot discovery, messaging in payments and daily analyst briefings on predictions for #futureofmessaging. Enjoy it all again here.

On Demand - Day 1

Analyst Briefing: Global Business Messaging Market Forecasts

Nick Lane – Chief Insight Analyst @ Mobilesquared

Forecasts on business messaging that will help you develop your messaging strategy. Channels covered include SMS, RCS, WhatsApp, WeChat, Messenger, LINE.

Chat About Evolution of Messaging

  • Ira Cohen – VP Business Development and Marketing @ MMD Smart
  • Oisin Lunny – Public Speaker, Conference MC, Podcast & Webinar Host, Event Consultant @ Independant Consultant
  • Paul Ruppert – Revenue Growth, Commercial Product Strategy, M&A Advisor to Mobile / Tech CXOs @ Independant Consultant
  • Sharad Kumar – EVP & Business Head @ Route Mobile
  • Andy Jones  – Business Development @ Mobilesquared
  • Surinder Singh Anand – CTO & VP-Product Management @ Kirusa

Business messaging is not new. But the channels and technologies are evolving and the importance of digital customer engagement during and post-pandemic shine a new spotlight on the urgency of why marketers must embrace mobile messaging. This kick-off session is a ‘Messaging 101 Masterclass’ from industry experts to exploring the channel strategies, business case solutions and commercials models to get you ready for the #futureofmessaging

The future of mobile CX. In Conversation with Sinch & Customer Contact Week

  • Matt Wujciak – Digital Writer and Analyst @ CCW Digital
  • Michael Ricci – VP New Technology @ Sinch

It’s estimated that from 2017 to 2021, the percentage of global e-commerce sales stemming from mobile will grow from 35% to 54%, accounting for over 3.5 trillion in sales.

The pandemic has expedited many trends in commerce, the emergence of the mobile customer experience being one of the most important. Join Michael Ricci, Sinch’s Vice President Of Business Development/New Technologies, and CCW Digital Writer and Analyst, Matt Wujciak as they uncover case study driven research, trends, and best practices in the future of mobile customer experience.

RCS Regional Spotlight North America

  • Derek Johnson CEO @ Tatango
  • John Duffy Global Head of Future Business Messaging @ IMImobile
  • Ramy Riad Vice President of Future Messaging @ IMImobile
  • Ricky Ramon Vice President of Operations and Automation @ TracFone Wireless Inc
  • Myk Willis Co-Founder @ Direqt
  • Aly Giovani CEO @ Airfind

Re-imagining Customer Interactions. In the age of CX, it’s critical for enterprise business and brands to meet their customers on the digital channels they prefer—with an experience they’ve come to expect. This 90-minute session, hosted by John Duffy, will include discussions with ecosystem and business leaders as they share insights into how their rich messaging strategies are the key to winning in this new economy.

Messenger – In conversation with Facebook

  • Tim Green  – MEF Features Editor
  • Ankur Prasad – Director, Product Marketing, Messenger @ Facebook
  • Becca de SchepperSr. Manager @ TechStyle Fashion Group

MEF’s Editor Tim Green interviews Ankur Prasad, Director Product Marketing for Messenger and Becca de Schepper of Techstyle Fashion group about their experiences.

Chat About Future Innovations in Messaging

  • Doug Makishima – CSMO @ Summit Tech
  • Sebastian Dreisch – Global Head – GTM and Business Development @ AWS Wavelength
  • Serhad Doken – Executive, Technology Innovation @ Verizon
  • Ron Nessim – CPO @ Summit Tech

An exploration of advanced and innovated applications in rich messaging: Combining rich messaging with VR, eSports, IoT/connected living – enhanced by Cloud Mobile Edge Computing (MEC) and 5G.

Open RCS – Presentation of the MOU

  • Dario Betti – CEO @ Mobile Ecosystem Forum
  • Brien Jones-Lantzy – Head of Carrier Relations North America @ Infobip
  • Eddie De Curtis – Vice President of Strategic Accounts @ Liveperson

Members of MEF have prepared a memorandum of understanding to show unity in creating a truly open and interconnected ecosystem for RCS.

On Demand - Day 2

Analyst Briefing: Consumer behaviours & rich communications

Giulio Sinibaldi – Senior Analyst @ Research, Analysys Mason

Findings from the 2020 Connected Consumer Survey by Analysys Mason:

  • Insights on the consumers mobile communication behaviour from 24 countries across 5 regions focused on OTT apps, P2P communication and A2P communication.
  • What is the impact of COVID-19 on mobile consumers’ behaviour
  • What space is left for RCS?

RCS Regional Spotlight Europe


  • Nick Lane – Chief Insight Analyst @ Mobilesquared
  • Jenny Whelan – Global Head of Digital Advertising & Business Communications @ Telefonica
  • John Shirley – Partnerships Development @ Google
  • Liz McCord – Principal Product Manager @ Vodafone
  • Nick Martin – Co-Founder @ Direqt
  • Dario Betti – CEO @ Mobile Ecosystem Forum
  • Mariana Müller – Senior Partner Manager Digital Processes & Services @ Telefonica
  • Guillaume Le Mener – SVP, GM, Enterprise Business Unit @ Mavenir
  • Chris Pozzi – Partnership Growth Manager – Operator Partnerships @ Infobip
  • Robert Jones – Head of Messaging @ BT
  • Paul Sandmann – Commercial Manager Enabling Services @ Telekom Deutschland GmbH
  • Carlos Aragon – Senior Director of Enterprise Solutions Marketing @ Mavenir
  • Brian Brand – Product Manager Business Messaging @ Vodafone Germany

Hear the latest updates and use cases from mobile network operators & Google from across Europe on the potential of Rich Communication Services (RCS) to engage customers through rich dynamic conversations seamlessly leveraging the power of the consumer’s messaging inbox.

Bringing Payments to Mobile Messaging

  • Nick Millward – VP Europe @ mGage
  • Joanna Cox – General Manager @ aimm
  • Paul Skeldon – Editorial Director @ Telemedia
  • Pete Mossman – Director of Production and Strategic Delivery @ ITV Interactive and ITL
  • Peter Garside – Head of Charge to Bill @ BT
  • Andy Jones – Business Development @ Mobilesquared
Bringing Payments to Mobile Messaging offers a truly conversational commerce channel for brands. Purchases made within the messaging app provides a simple and seamless customer experience. This session will look at Mobile Payments within RCS messaging, use cases and future payment & messaging opportunities outside carrier billing.

Apple Business Chat

  • Alex Cambell – SVP Sales @ IMImobile
  • Tim Green – Features Editor @ Mobile Ecosystem Forum

Apple’s Business Chat is a powerful new way for organizations to connect with customers using iPhone, iPad, Mac, and Apple Watch. Learn about the latest features, live use cases and how to start to build conversational messaging experiences.

MAD//FEST London Preview

  • Ian Houghton – Co-founder @ MAD//Fest
  • Dan Brain – Co-founder @ MAD//Fest

Join our media partners MAD//FEST fresh from the stages of Dmexco @Home to hear what’s in store at MAD//FEST London

Chat About Omnichannel


  • Michael Power – Owner @ Engage Mobile
  • Rick van Esch – CEO @ (a Sinch company)
  • Sergei Loukine – Consultant @ Mobilesquared
  • Matt Ramerman – President @ Sinch
  • Jon Campbell – Director Rich Messaging @ Sinch
  • Glen Murray – SVP Sales @ WIT Software

Omnichannel. A buzzword? Definitely not. It is the cornerstone of any customer engagement strategy. An omnichannel approach ensures business messaging gets through regardless of which mobile device, operator, messaging app, or channel your customers use. Industry experts discuss the importance of a multi-channel strategy and how to manage customer interactions across all messaging channels for a seamless customer experience.

Chat about creating seamless customer experiences with multichannel orchestration


  • Mathias Muehlfelder – Senior Director of Product Management @ Syniverse
  • Jeff Bak – Vice President of Product Management for Cloud Messaging Services @ Syniverse
  • Tim Green – Editor @ Mobile Ecosystem Forum
  • Douglas Orr – CEO and Founder @ Novastone
  • Anthony Flack – Head of Digital Delivery @ Santander

Uncover the value of combining a multi-channel communication strategy with automated, rules-based orchestration. With today’s rising customer demands and expectations, it is important to not only provide options for customers to tailor their own experiences, but to also create engagements that feel consistent and cohesive across those channels. We will discuss how introducing this concept of orchestration into every touch point instantly means messages coming from different departments are transplanted into an intelligent workflow to ensure that the right message, reaches the right customer, on the right channel, at the right time.

Google Business Messages

  • Katie Osberg – Global Retail Partnerships Lead, Business Communications @ Google
  • Tim Green – Features Editor @ Mobile Ecosystem Forum

Messaging for Retail & e-Commerce


  • Doug Makishima – CSMO @ Summit Tech
  • Tony Chapman – Host @ Chatter that Matters
  • Nick Lane – Chief Insight Analyst @ Mobilesquared

Rich messaging powers the digital transformation of brick-and-mortar retailers. Bricks to Clicks, Retail to Etail” via ecommerce and mobile messaging – how web, mobile and chatbots breathe new life into traditional retailers and brands.

On Demand - Day 3

Analyst Briefing: Sector Outlook 2021

Rich Media Messaging in 2021: Market Outlook & Key Opportunities

Scarlett Woodford – Research Analyst Juniper Research

In conversation with the DMA and Staysure


  • Rachel Aldighieri – Managing Director @ DMA UK
  • Scott Logie – Customer Engagement Director and Head of Insight @ REaD Group
  • James Noel – Commercial Marketing Director @ StaySure

Scott Logie and James Noel discuss how a major travel insurance brand uses mobile and messaging effectively within their customer communications and marketing strategy, how Covid has impacted their products, strategies and audience, as well looking at the importance of consumer trust and good data practices for building better customer relationships. Includes insights from the DMA’s latest Marketing Landscape report 2020, reflecting on the consumer and marketers view of multichannel customer engagement programmes throughout the pre purchase, post purchase and customer service stages.

Securing The Rich Experience


  • Steve J. Zitnik –  Executive Vice President & CTO @ Interop Technologies
  • Chris Drake – Chief Technology Officer @ iconectiv
  • Cliff Holsenbeck – Director of Product Management @ iconectiv
  • Dario Betti – CEO @ Mobile Ecosystem Forum
  • Oscar Gallego – Global Head of Smart Communications and Security @ Vodafone
  • Robert Gerstmann – Chief Evangelist & Co-Founder @ Sinch

Voice calls, text messages and chatbots have made the business-to-consumer engagement more accessible, robust and efficient. Now, however, with consumer confidence in communications declining and billions lost each year to fraud through spam, scams and spoofs, legitimate businesses must protect their revenue, reputation and relationships. Rich Business Messaging has an opportunity to get it right from the beginning by including verification capabilities. RCS promises the same inter-operator ubiquity as SMS, along with enhanced features that consumers use on internet messaging platforms and mobile messaging apps. However, for RBM to live up to its potential, service providers and businesses must provide consumers with the information they need to trust those chatbots and the conversations they represent. This session reveals the key to getting consumers to trust RBM content, which will make it even more valuable as a customer-engagement platform to offer to businesses. The expert panel will discuss building the next wave of B2C communications on a trusted foundation that will ultimately help brands better engage consumers.

WhatsApp Business Messaging


  • Giulio Sinibaldi – Senior Analyst @ Research, Analysys Mason
  • Alyque Sequeira – VP Product Management @ Route Mobile
  • Badrinath Mishra – VP and Chief of Business @ Vestige Best Deals

This session explores the WhatsApp Business Solution as a messaging channel sharing exclusive customer use cases from the FMCG sector in conversation Cloud Communication Platform provider Routemobile and Vestige Best Deals, leading online grocery store in India.

Chat About Person to Business Messaging and Chatbots


  • Kim-Fredrik Schneider – CEO @ Abi Global Health
  • Reshma Sandeep Das – Senior Product Manager Product Marketing, Innovation Europe & Spain @ Orange
  • Inderpal Singh Mumick – Founder, Chairman, and CEO @ Kirusa
  • Tim Green – Editor @ Mobile Ecosystem Forum
  • Gavin Webster – SVP @ WIT Software
  • Bola Afuye – Principal and Founder @ Perform Marketing and Analytics

This session explores how to grow the person-to-application (P2A) messaging market

  • What is P2A messaging?
  • Importance of P2A messaging
  • How can users discover and start chatting with bots?
  • RCS Standards for directories
  • Discovery and deep linking support in messaging clients and MaaP platforms
  • Practical solutions adopted in the market

RCS Spotlight Mexico


  • Rebeca González Huerta@ PPG Comex
  • Ilse Canela@ Iban Wallet
  • Santiago González Baqué – Socio y CEO @ Bahía 360
  • Dario Betti – CEO @ Mobile Ecosystem Forum
  • Antenor Henriquez – Director Comercial @ Quiubas
  • Gavin Patterson – Chief Data Analyst & Head of Databooks @ Mobilesquared
  • Silvio Pegado – Head of Business Development, Messaging/RCS/RBM @ Google
  • Daniel Arzate – Mobile MKT @ Telcel

Find out why Mexico is leading the RCS market globally

Event Partners


Kim-Fredrik Schneider

CEO, Abi Global Health

Kim-Fredrik Schneider is Co-Founder and CEO of Abi Global Health, a
company transforming the way people access professional healthcare.
Kim has more than 15 years of experience in high-growth tech companies
in Europe, the US and Asia. Prior to co-founding Abi, he was ExecuHve
Vice President at SERMO, the world’s largest social network for doctors.
Kim was a pioneer in the digital market research sector in a variety of
roles with industry leader Survey Sampling InternaHonal.

Joanna Cox

General Manager, aimm

Joanna joined aimm in 2018 to be the new face of the association, and has a wealth of over 19 years experience within the interactive media and micropayments industries. Previously, Client Services Director at both Telecom Express and Spoke Interactive working alongside high profile publishing and broadcast clients, she went to Channel 5 in 2012 to head up the commercial partnerships and then interactive services division before making the move to aimm.

aimm is the specialist trade association for the Interactive Media and Micropayments industries in the UK. It seeks to create conditions for growth, encourage innovation and protect the regulatory environment in which its members operate.

Aly Govani

CEO, Airfind

Giulio Sinibaldi

Senior Analyst | Research, Analysys Mason

Giulio is a key contributor to Analysys Mason's Consumer Research practice. He is the lead analyst for the Future Comms research programme, which focuses on operators’ and OTT service providers' communications services. Giulio also specialises in research on gaming strategies and has extensive experience in managing and analysing primary research data sets. He currently manages Analysys Mason's annual Connected Consumer Survey. Giulio holds a BSc and an MSc in Economics from Bocconi University.

Santiago González Baqué

CEO, Bahía 360

Egresado de Negocios Internacionales por la Universidad Anáhuac y con un MBA en el IPADE Business School, Santiago cuenta con más de 10 años de experiencia en temas relacionados a lealtad, CRM y el mundo digital.

Ha trabajado con marcas en industrias financiera (American Express, Banorte, HSBC, MasterCard, BBVA, Banamex, Santander y Volkswagen Servicios Financieros), de consumo (Nestlé, Bonafont, Henkel), farmaceútica (Bayer, UCB) y agroquímica (Monsanto, Dow), entre otras.

Actualmente es Socio y CEO de Bahía, innovation hub y Business Development Head en Variv, grupo enfocado en la inclusión digital y financiera.

Robert Jones

Head of Messaging, BT

Robert is the Head of Messaging at BT and leads the team responsible for the strategy, development and sale of BT’s Smart Messaging products into brands. The team also manages EE’s (owned by BT) wholesale partner relationships and A2P SMS, MMS and RCS products. Their current focus is on enhancing their portfolio to provide a Richer Media proposition to the Wholesale and Enterprise market . Robert previously worked at Orange and has a passion for technology and security.

Matt Wujciak

Digital Writer and Analyst, CCW Digital

Matt Wujciak is a digital writer, analyst, and marketer for CCW Digital, the #1 global online
community and research hub for customer contact and customer experience professionals. Matt’s work has been featured by NYT and WSJ bestselling authors, Forbes coaches and contributors, and C-level executives from fortune 500 companies.
He is known in the CX media world for his industry-leading research and reports, articles and case studies on CX, consumer behavior, UI/UX, digital marketing, performance optimization, customer service, and brand strategy.

Rick van Esch

CEO, (a Sinch company)

Rick is CEO at – a Sinch company. This SaaS AI Conversational Platform that understands +100 languages. Thanks to, business users of enterprises all over the world can easily create conversational experiences through channels like WhatsApp, Facebook Messenger & through Voice. Typical use of the platform is in areas such as Customer Experience, Customer Care and Marketing. Before, Rick has worked for SaaS start-ups and as a management consultant.

Tony Chapman

Host, Chatter that Matters

Tony Chapman is a frequent contributor to the conversation in mainstream media, and the Host of Chatter that Matters, an omni channel platform that cuts through the clutter to focus on what matters most to you and your livelihood. Tony is also one of the youngest members inducted into the Marketing Hall of Legends, testament to a career where he founded and built two internationally renowned advertising agencies and a research firm. Eight years ago, Tony sold all of his interests to speak, host and moderate panels at conferences all over the world. You can chat with Tony at:

Nick Martin

Co-Founder, Direqt

Nick Martin is a Co-Founder of Direqt, the Ad Network for RCS Business Messaging. Direqt partners with mobile network operators to unlock scale and monetization for RCS by enabling world-class content publishers and brand advertisers to participate in RCS.

Myk Willis

Co-Founder, Direqt

Myk Willis is a Co-Founder of Direqt, the Ad Network for RCS Business Messaging.

Direqt partners with mobile network operators to unlock scale and monetization for RCS Business Messaging by enabling world-class content publishers and brand advertisers to participate in RCS.

Before Direqt, Myk was the Founder of Myxer, a pioneering ad-supported mobile content company.

Suzanne Teale

Corporate Commercial Director, DMA UK

Michael Power

Owner, Engage Mobile

Michael is one of the industry's leading messaging evangelists, having represented brands alongside Google and the GSMA in 2018 and 2019 at MWC (Mobile World Congress) in Barcelona and Los Angeles.

Over the last 6 years, Michael has collaborated with all major messaging providers and mobile network operators to bring to market the next generation of omnichannel applications, APIs and CPaaS platforms.

With 25+ years in defining commercial models and improving profitability at all levels of the value chain, Michael has enjoyed global success with brands of varying scales and in multiple sectors, including Santander, Parcelforce, Yokogawa, CMC Markets and Hendersons Global Investors to name a few.

Ankur Prasad

Director, Product Marketing, Messenger, Facebook

Ankur Prasad is a Director of Product Marketing at Facebook Messenger. He oversees strategy and go-to-market efforts for Messenger’s suite of products designed to help businesses, large and small, easily connect with customers in innovative ways. Before joining Messenger, Ankur worked at Amazon where he founded and led Amazon Moments, an initiative to help businesses engage, and monetize customers by letting them easily reward customers for high value actions with anything sold by Amazon.

Prior to that, Ankur was the Head of Marketing for the Amazon Appstore, a division that he doubled over the course of 3 years. Ankur first joined Amazon to kick off developer marketing efforts for Amazon Appstore where he helped grow the number of apps and games distributed by the Appstore from 20K to 500K. Before Amazon, he led the creation of Microsoft’s first incubator program for student entrepreneurs. He has a Masters in Management Sciences from Stanford University with a focus on strategy and entrepreneurship.

John Shirley

Partnerships Development, Business Communications, Google

John lives to help get your messages across!

John is a Partnerships Development Manager at Google in the area of business communications. He has enjoyed an entrepreneurial career spanning mobile, digital media, education and IT, leading technology initiatives, in cities as diverse as London, Mumbai, Hong Kong and Hanoi.

John is now helping developers upgrade user’s mobile experiences with verified, smart, assistive business interactions using Google Developer API’s for RCS Business Messaging, Verified SMS/Calls and Dialogflow.

Silvio Pegado

Head of Business Development, Messaging/RCS/RBM, Google

Silvio Pegado is the head of Business Development for messaging in LatAm. He is an economist with over 17 years of experience in business, product, partnership, and digital. In his current role his leading partnerships for Google RCS/RCS Business Messaging (RBM) for Latin America. Prior to joining Google in 2017, Silvio was Head of Business Development, Brazil at Twitter.

Katie Osberg

Global Retail Partnerships Lead, Business Communications, Google

Katie Osberg leads Global Retail Partnerships for Google's new and exciting suite of Business Communications products. Katie has worked at Google for nearly 8 years, of which the last 5 years have been focused on working with Google's largest retail partners. She specializes in both conversational and performance marketing, and is a thought leader in both the conversational commerce and connected retail space.

Ilse Canela

Director de Marketing, Iban Wallet

Soy una apasionada de la comunicación que encontró en la publicidad una excelente opción para reunir las diferentes formas de expresión.

La curiosidad, autoaprendizaje, competitividad, necesidad y en ocasiones la procrastinación de un ser nerd por naturaleza, me llevaron a desarrollarme en marketing digital.

La creación de campañas en social media, Google Adwords, modelos de conversión, marketing automation y creación de mensaje publicitario son hoy en día parte de mis habilidades principales.

Mañana tendré otras habilidades pues de eso se trata la industria y la vida.

- Curso de Google Adwords con Asociación Mexicana de Profesionales de Social Media (Agosto 2016)
- Curso de Google Adwords con Asociación Mexicana de Profesionales de Social Media (Septiembre 2016)
- Diplomado de Marketing Digital en IMEFI módulo Marketing de Contenidos. (Noviembre -2016)
- Diplomado Jaque Mate de Verbo Mata Carita. Módulo de inbound Marketing. ( Mayo 2017)

-La magia del inbound Marketing. Tour de Marketing Digital (Marzo 2017)
-Marketing personal para un futuro impredecible. (Abril 2017)

Chris Drake

Chief Technology Officer, iconectiv

Chris Drake, Chief Technology Officer at iconectiv, is responsible for internal and external technology initiatives at iconectiv including emerging opportunities in mobile content, CyberSecurity, mobile identity, virtualization and M2M/IoT.

Drake began his career at Bell Northern Research and has over 25 years in the Telecommunications industry. Prior to iconectiv, Chris held executive positions at Aricent Group, Neustar, Sonus Networks, Telcordia Technologies and Advanced Switching Communications. Drake also serves as an advisor to a number of technology startups and the Canadian Consulate Tech Accelerator @ NYC. Drake is also on the board and executive committee of the Alliance for Telecommunications Industry Solutions (ATIS) and chair of the ATIS TOPS Council. Drake has served on the Industrial Advisory Board for the Security and Software Engineering Research Center (S2ERC IAB) through Georgetown University and the National Science Foundation.

Cliff Holsenbeck

Director of Product Management, iconectiv

Cliff Holsenbeck, Director of Product Management, Short Code Registry at iconectiv, is responsible for overseeing the administration of the Short Codes Registry in the U.S. on behalf of the Cellular Telephone Industry Association (CTIA).

With more than 15 years in the telecommunications space, Holsenbeck has built and supported many complex enterprise customer solutions specializing in messaging as well as solutions for OSS/BSS, SS7 and registries. Prior to iconectiv, Holsenbeck held various sales, engineering, product management and client management roles at Syniverse, Verisign and Interop Technologies.

Holsenbeck holds a Bachelor of Business Administration in marketing from Valdosta State University.

Steve J. Zitnik

Executive Vice President & CTO, Interop Technologies

Steve brings diverse technical and financial expertise to his position as Executive Vice President and Chief Technology Officer at Interop Technologies. Steve is responsible for software development and oversees IT business strategy and direction. Previously, he worked for Wireless One Network, where he was responsible for extending the company’s intellectual property portfolio. From 1997 to 2000, he established and operated a boutique dollar/yen brokerage house, where he worked with well-known clients, including Goldman Sachs, Morgan Stanley, ED&F Mann, and Dean Witter. In addition, he has held positions at DHT, Paine Webber, and E.F. Hutton.

Messaging Expertise
Steve Zitnik has a vast wealth of knowledge on the topic of Rich Communication Services, having been an active member of the GSMA working groups that helped define and develop the RCS standards since its inception. His knowledge of network integration runs deep as Interop Technologies delivers the most diverse and flexible deployment options available to operators in the market for messaging and network migration Specifically, Steve can present on RCS technology, universal standards, the developing Messaging as a Platform ecosystem, operator pain points and business case solutions.

Ramy Riad

Vice President of Future Messaging, IMImobile

As Vice President of Future Messaging for IMImobile, Ramy is heavily involved in the global RCS ecosystem and sits on several GSMA Global Requirements and Specifications Groups that actively develop the Universal Profile for RCS. Additionally, he is a regular participant and speaker at RCS-focused mobile events across the globe. Ramy has more than a decades’ experience in telecommunications, working with global operator groups and vendors to undertake major projects with new technologies within the telco space—including core network platforms, payments, and messaging technologies.

Peter Mossman

Director of Production and Strategic Delivery, ITV Interactive and ITL

Pete is Director of Production and Strategic Delivery for Interactive at ITV and has gained a wealth of Technical, creative and commercial experience as part of the management team in their Interactive business. Pete is responsible for the technical delivery of Interactive's digital platforms and products and the production of all interactive broadcast content. The launch of ITV Win ( saw a significant focus on new customer engagement and digital marketing to increase the brands reach and revenue potential.

John Duffy

Global Head of Future Business Messaging, IMImobile

John Duffy is a technology entrepreneur and the Founder and CEO of 3Cinteractive (3C), which was acquired by IMImobile in 2019. In his new role, Global Head of Future Business Messaging, John advocates for RCS Business Messaging and other emerging channels, educating operators and enterprises on how to leverage, monetize and maximize this disruptive technology. John also works as an operating partner at Kayne Anderson Capital Advisors and serves as a board member of The Dan Marino Foundation. John lives in Delray Beach and has two adult daughters. He is an avid reader, loves hot rods and motorcycles, and plays the guitar in a local band.

Scarlett Woodford

Research Analyst, Juniper Research

Author of Juniper Research reports on AI and messaging services. Scarlett has over 3 years' experience across the automotive and financial industries.

Inderpal Singh Mumick

Founder, Chairman, and CEO, Kirusa

A visionary entrepreneur with over two decades of experience in the telecom environment, Dr. Inderpal Singh Mumick is the Founder, Chairman, and CEO of Kirusa.

Under his leadership, Kirusa has invented innovative and transformative mobile technologies, including multimodal user interfaces, VoiceSMS, InstaVoice, and ReachMe; partnered with leading network carriers, and delivered mobile services around the world. These services are used by over 100 million users every month and have made a substantial impact on the telecom ecosystems of emerging markets of Africa, Asia, and Latin America.

Prior to Kirusa, Dr. Mumick co-founded Savera Systems, Murray Hill, NJ, where he was the CEO and CTO. During his tenure, Savera successfully developed its sales and marketing strategies and became an innovator in web based billing; and designed billing software for transactions between IP and telecom carriers.

Before Savera, Dr. Mumick was a Principal Technical Staff Member at AT&T Laboratories, Murray Hill, NJ, where he pioneered the Sunrise Research Project that led to numerous billing initiatives.

Dr. Mumick is the author of thirty-two issued patents, ten patent-pending applications and 40 technical papers in leading journals and conferences.

Surinder Singh Anand

CTO & VP-Product Management, Kirusa

Surinder Singh Anand is the CTO & Vice President of Product Management in Kirusa. He leads the complete software product development and delivery life cycle of Kirusa's entire bouquet of products and services. With 27 years of experience in technical leadership and management roles, he is one of the key front runners in driving Kirusa’s technical vision into reality.

Prior to joining Kirusa, Surinder was the CTO & Vice President of Business Development at Savera, a leading vendor of web-based inter-connect billing solution for telecommunication and IP carriers. Surinder led the efforts from conception to delivery for Savera's flagship product InterCarrier, with a scalable distributed architecture that supported processing of more than 2.5 billion transactions per month.

Before Savera, at Hughes Software Systems (HSS) based in India, Surinder led the development of the OSS subsystem of the Cellular Digital Packet Data (CDPD) product for mobile IP service culminating in successful deployment by multiple carriers in North America. Earlier to this, Surinder was a Senior Scientific Officer for ERNET Project at Indian Institute of Technology, Delhi.

Carlos Aragon

Senior Director of Enterprise Solutions Marketing, Mavenir

Senior Director of Enterprise Solutions Marketing at Mavenir. He has extensive experience with real time communications, mobile and fixed-line Unified Communication (UC) services, UC as a Service and WebRTC as well as in-depth knowledge of related user experience fields such as video production and animation.

Carlos has two decades of experience in telecommunications, starting his career in a technical support engineering role for Ericsson; supporting 2G/3G switching, intelligent networks and GPRS. In 2000 he joined Nortel, where he held pre-sales and global product marketing responsibilities for Wireless Packet Core and, later, Multimedia Applications. In 2010 Carlos transferred to GENBAND as part of their Nortel acquisition (and then Ribbon Communications as part of their merger with Sonus Networks), where he had marketing responsibilities for Cloud and Platform-as-a-Service offers. In 2018 Carlos joined the Mavenir team to help mobile network operators provide innovative solutions for the enterprise of the future.

Carlos Aragon holds a bachelor's degree in telecommunications engineering from Universidad Politécnica de Madrid.

Guillaume Le Mener

SVP, GM, Enterprise Business Unit, Mavenir

Guillaume is SVP, GM Business Mobility Solutions where he leads the global rollout of Mavenir’s RCS Business Messaging and mobile native UCaaS solutions.

Prior to that, he served as the Senior Director of Business Development and Global Product Marketing for Netscout (formerly Tektronix, a Danaher company) and with InfoVista where he held various roles including Presales Director for EMEA and NA, and Product Management and Product Marketing Director.

Guillaume holds a master’s degree in electrical engineering and computer science from the Ecole Superieure d’Ingenieurs de Rennes (France).

Joanne Lacey


Joanne joined MEF as COO in 2013 to oversee its global programming and PL. She was appointed to the global board in November 2018. She leads the MEF team to deliver a roadmap of industry programmes and member services including events, knowledge sharing platforms as well as MEF’s award winning blog. She is responsible for the development of its industry partnerships and oversees MEF’s Future of Messaging Programme which through cross-stakeholder collaboration tackles fraud and promotes the enterprise messaging channel.

Joanne has worked in the mobile industry since 2000 helping to establish the nascent mobile games ecosystem with market pioneer I-play (Digital Bridges) and later more broadly looking at mobile entertainment services with Player X / Zed Worldwide. She has worked across the mobile ecosystem partnering with MNOs, solution providers and content owners.

Dario Betti


Dario’s experience in the mobile industry goes back to 1999; first as a consultant for Ovum advocating for to the nascent Mobile VAS, then launching the first Mobile Internet in Europe with the T-Mobile group. More recently expanding the concept of innovative partnerships between telcos and digital players in Asia and the Middle East, for Ooredoo (Qatar, Indonesia, Myanmar) and Axiata (Indonesia) and as Director of Products for MTS, the leading Russian Telecom. Over the year he has also taken non executives director roles in IoT and Digital Marketing companies. In February 2019 Dario took over the role of CEO at the Mobile Ecosystem Forum, after a long collaboration with the organisation.

Dario’s focus is in creating new business opportunities in the fast changing digital world, and he enjoys the cultural challenges of working in different countries.

Tim Green

Editor, MEF

Tim Green is a UK-based freelance journalist, copywriter and analyst. He been writing about technology – particularly mobile – for 20 years, first as senior analyst with Screen Digest, then editor of Mobile Entertainment. Today, he writes reports, white papers and eBooks for clients including Citibank, Juniper Research, Gemalto and the mobile operator organisation GSMA. He is currently features editor for the trade body MEF.

Nick Millward

VP Europe, mGage

Nick Millward oversees commercial, marketing and products across Europe, based in London UK. He has a strong background in technology, product and marketing within the digital and mobile eco-system. Currently active in educating those in the messaging ecosystem about the potential of RCS messaging.

Nick has previously held various senior positions at Vodafone, EE, Daily Mail. He has co-founded various small companies working on a global stage. Nick holds a Bachelor of Engineering degree in Electronics from the University of Nottingham.

Ira Cohen

VP, Business Development and Marketing, MMD Smart

- Strategist, mover and shaker with extensive international marketing and business development, experience in telecoms, consumer electronics, semiconductors, health IT and FMCG
- Provide consulting services in marketing and business development in a variety of industries including mobile, data communications, data security, consumer electronics, semiconductors, health care and smart cards.

Nick Lane

Chief Insight Analyst, Mobilesquared

Nick specialises in all aspects of the mobile and telecommunications industries, and has written strategic industry reports on diverse mobile topics including messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Over the past ten years, Nick has become recognised as a leading authority on business messaging, as a result of Mobilesquared's deep dive research into the messaging market. Nick regularly speaks at messaging events around the world including; Mobile World Congress, Messaging & SMS World, WAS and GSMA Messaging Labs. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed by media including the Sunday Times, BBC, Bloomberg, The Financial Times, Forbes, and CNN. He is a judge for the Global Mobile Awards, Messaging & SMS Global Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, after having spent ten years as a tech journalist working on leading global B2B titles.

Gavin Patterson

Chief Data Analyst & Head of Databooks, mobilesquared

Gavin brings twenty-five years’ experience in technology, media and telecoms journalism, research and analysis, to Mobilesquared. He has authored numerous articles and reports covering diverse mobile markets and strategies, spoken at leading global mobile conferences, and developed Mobilesquared’s proprietary data forecasting tool. Before joining Mobilesquared, Gavin held analyst roles including Research Director at Dataxis, and Principal Analyst and Editorial Director at Informa Telecoms & Media (now Ovum). Prior to that, he was a senior business journalist covering the Asian market as the Business Editor of the Hong Kong Standard, and the Financial Editor of the Eastern Express.

Andy P Jones

Consultant, mobilesquared

Extensive sales and business development experience in the fixed and mobile telecom industry. Successful background in channel alliances and indirect channel sales with OEMs, ISVs, Operators and SI’s selling to global enterprises and SMBs.

Currently focused on omnichannel mobile customer engagement for voice, video, collaboration and messaging. Expert in rich business messaging monetisation, and go to market strategy. Extensive ecosystem with established relationships in mobile operators and aggregators globally.

Specialist in CPaaS & Rich Business Messaging, A2P/P2A customer engagement, Collaboration, UCaaS, IoT & Cloud.

Previously worked at Syniverse, Mavenir, PGi (Siris Capital) , SAS, CenturyLink & BT.

Sergei Loukine

Consultant, mobilesquared

Extensive sales, account management and new business development expertise in mobile telecom and IT industry in EMEA region with focus on B2B SaaS business propositions for Messaging Applications, Mobile Core Voice and Access NFV based SW solutions for 4/5G Mobile networks.

Current experience of working on business messaging pricing, models and Go to Market strategy for RCS and RCS Business Messaging with mobile operators in EMEA. Building extensive RCS Business Messaging ecosystem including Mobile Operators, Messaging Aggregators and Google Messaging platform (Android Messages)

Customer oriented with established relationships with Mobile Operators, Aggregators, ISPs and SIs in EMEA region.

Previously worked at Mavenir, Blackberry, Nokia & Thales

James Williams

Founder & CEO, MrConnectivity

James Williams is MrConnectivity. He has over 25 years’ experience in the field of Telecommunications, the last 15+ years immersed in the world of Customer Engagement. He lives and breathes Mobile Messaging, Omnichannel, Customer Experience Flow, Mobile Subscriber Intelligence and Monetisation.
A particular area of expertise is Mobile Messaging. He has helped Mobile Network Operators (MNOs), Aggregators and Enterprises with all aspects of A2P communications: Strategy, Training (Sales/Support/Carrier Relations), Vendor/Partner Selection, Marketing, Service Design, Implementation and Launch, Business Development, Process Development, Monetisation and Revenue Assurance.

James speaks globally on all things Customer Engagement and works with both novice and seasoned entrepreneurs on scaling from an idea to a successful business.
Think Customer Engagement and Mobile Messaging. Think MrConnectivity.

Douglas Orr

CEO and Founder, Novastone

Douglas Orr, CEO and Founder of Novastone, has over 20 years of entrepreneurial background including multiple successful exits to companies such as GfK and Sungard. Douglas has founded world-renowned businesses with operations spread over many European countries and created revolutionary new technology in both the retail and financial industries.

Oisin Lunny

Public Speaker, Conference MC, Podcast & Webinar Host, Event Consultant

Oisin Lunny is an award-winning marketer, webinar and podcast host, MC, public speaker, virtual event consultant, UX business professor, and journalist. His work has been translated into Chinese and Arabic, and read over half a million times as a senior contributor to Forbes, music editor at PHOENIX Magazine, and via regular contributions to The Guardian, CX Magazine and many others.
Oisin has hosted, moderated, and given keynote presentations at over 200 conferences in every corner of the world, including TEDx and SXSW, where he is a member of the advisory board.
He is the host of the Siemens Advanta podcast and the Audio Talks podcast by HARMAN and has worked in a series of leading global technology firms over the past 20 years as Global Product Manager, Country Manager, VP of Technology, Senior Market Development Manager, and Chief Evangelist.

Alfredo Muñoz Montero

Product Manager, Orange Wholesale Spain

Working at the Business Development department at Orange Wholesale, I have been involved in the RCS Person-to-person (P2P) launch in Orange Spain and I am currently leading the development of A2P RCS Business Messaging services.
Our current focus is to drive clients into developing use cases with RCS.

Reshma Sandeep Das

Senior Product Manager Product Marketing, Innovation Europe & Spain, Orange

I am leading Product marketing and delivery of RCS Business Messaging services at Orange Group across our footprint focussing on inclusion of discovery and payment services within RCS Business Messaging channel. This is a very exciting and busy period for us at Orange. We have successfully rolled out RCS Person-to-person (P2P) messaging in 20 countries in Europe and MEA. Our focus is now to drive customer base and on-board brand partners and bots onto RCS Business messaging channel.

Paul Ruppert

Revenue Growth, Commercial Product Strategy, M&A Advisor to Mobile / Tech CXOs

Paul Ruppert has been at the forefront of the messaging industry for two decades. His experience spans MNOs, global messaging and CPaaS service providers, start-ups, global enterprises as a C level executive and as an consultant. He helped lead a pioneering messaging start up to a $427M exit, developed GSMA Award winning products, and as a consultant has provided mobile engagement strategies to Facebook, MasterCard, LivePerson, Infobip, Syniverse and others interested in the future of messaging, including the GSMA on RCS positioning.

Rebeca Gonzalez Huerta

Desarrolladora de Club Comex e implementación del CRM, PPG Comex

30 años trabajando en el área de Mercadotecnia

Especialidades en:

· Mercadotecnia uno a uno
· E – Commerce
· Mercadotecnia para niños y adolescentes
· Finanzas
· Análisis e interpretación de estados financieros
· Alta dirección en Mercadotecnia

Antenor Henríquez Villa

Commercial Director, Quiubas

20 years of solid experience in the Telecommunications sector offering innovative mobile solutions within the business sector.

Scott Logie

Customer Engagement Director and Head of Insight, REaD Group

Scott has worked in the Direct Marketing industry for the last two decades, both on the agency and client side but always with the same outlook – to put customer data first in any marketing decision. An engaging, innovative and creative thinker; Scott is passionate about helping businesses build strategies to drive increased loyalty and value.

In his role at REaD Group he spends time with our clients looking at what they can achieve if they understand their customers better and use that understanding to create long term relationships. A highly experienced data based marketer, with a background in financial services marketing, Scott has spent lots of time with insurers, charities, automotive, FMCG, government, on-line gaming and retail clients including many of the biggest brands in the country.

Having been Chair of the Direct Marketing Association (DMA) for 4 years he now chairs the Customer Engagement Committee and speaks regularly at events on the need for data to be at the heart of great customer relationships.

Sharad Kumar Thukral

EVP & Business Head, Routemobile

Sharad Kumar leads RML’s Middle East region and responsible for building up the Middle East and Operations and expanding further into the Africa market. He holds a bachelor’s degree in engineering (electronics and telecommunications) from the University of Mumbai and a post graduate certificate in business management from XLRI, Jamshedpur, and has over 17 years of experience in the telecom sector. Prior to joining RML, he worked with Bharti Airtel Limited, Reliance Communications Limited, and the United Nations.

Alyque Sequeira

AVP Product Management, Routemobile

Alyque Sequeira is the AVP - Product Management at Route Mobile. He has more than 12 years of work experience in the telecom sector. Prior to joining the company he has worked with Vodafone, Netcore Solutions, One97 Communications Ltd. Reliance Communications & Nokia. He holds a degree in Personal, Mobile & Satellite Communications from University of Bradford & is BE in Electronics & Telecommunication.

Anthony Flack

Head of Digital Delivery, Santander

Leading the development and delivery of the digital platforms at Santander UK, including the Mobile app and Online bank for Retail and SME, the Chat platform, Digital account opening, the public website, the CRM and real time decisioning system, via PEGA.

Utilises data and customer insight to drive priority, and works alongside a great business and technology team to drive forward solutions for real customer needs - we want our customers to "love us", so personalised experience is key, alongside the delivery of the commercial model.

Possesses wide experience and success in the delivery of digital, CRM and business systems transformation. Specialist knowledge in Agile transformation, incremental planning, sustainable delivery through teams and the pragmatic application of Agile and Lean. This has been achieved via roles in many sectors in Digital, CRM, BI, Automation, Website, HR and Resource Planning and Sales Management.

James Noel

Commercial Marketing Director, StaySure

Doug Makishima

CSMO, Summit Tech

Michael Ricci

VP New Technology, Sinch

Michael has over 15 years of experience in the mobile marketing industry. He’s headed up mobile practices for Volantis, iLoop, Merkle, and Webtrends. Having helped some of the most prominent brands forge successful and award-winning mobile marketing programs. Most recently, Michael served as Oracles Mobile SME and helps clients leverage the power of the mobile channel and shapes the evolution of the company’s mobile roadmap.

Jon Campbell

Product Director, Rich Messaging, Sinch

Leading an awesome Rich Messaging product team at Sinch, Jon helps brands and partners exceed expectations, to send messages globally through their preferred chat and social channels. His passion is to ensure our customers get the most out of these messaging applications by building, seamless, intuitive and natural conversations between a business and their customer. Having graduated in 2000 in the ‘dot com’ boom, Jon has lead pivotal roles in Product Management with global brands such as Intel and Vodafone.

Matt Ramerman

President, Sinch

Matt has helped brands to strengthen and transform their customer relationship through personalized messaging, delivering specialized strategic, creative and analytics services. As an expert in Mobile Engagement, Customer Relationship Marketing, Video, Mobile Marketing and User-Experience (leveraging the full power of Sinch deep market, technology expertise and global outlook), Matt is a seasoned marketing professional with expertise developing comprehensive and successful brand strategies and leading the development and execution of integrated campaigns throughout mobile, digital and offline channels. Having worked as a senior executive both on client and agency; leading fast growth, dynamic organizations within the technology, mobile, hospitality and food-service segments.

Mathias Muehlfelder

Senior Director of Product Management, Syniverse

Mathias Muehlfelder is Senior Director of Product Management at Syniverse — the world’s most connected company. He assists the world’s largest brands in navigating their digital transformation strategies through game-changing mobile engagement, intelligent messaging services and mobile identity solutions.

Before running and expanding Syniverse’s enterprise-focused cloud communications portfolio, Mathias was responsible for productizing the company’s carrier messaging platform. Previously, Mathias led the software product management team at NAVIGON, a navigation software provider, where he used his extensive software technology knowledge to create award-winning navigation device software and mobile phone apps. Throughout his career, Mathias has focused on mobile-first solutions and strategies, always putting the customer experience above everything. He holds several patents in the mobile and navigation space and has previously spoken at various conferences about UI/UX, platform- and software-design, and agile development methodologies to deliver groundbreaking customer journeys.

Jeff Bak

Vice President of Product Management for Cloud Messaging Services, Syniverse

Jeff serves as Vice President of Product Management, Cloud Messaging, for Syniverse. He manages a diverse portfolio composed of Syniverse’s industry-leading omnichannel Communications Platform as a Service (CPaaS) solution, secure private messaging, and mobile operator hubbing services for consumer messaging. Prior to Syniverse, Jeff served as Vice President of Product Management and Business Development at Tata Communications for several technologies, markets, and services, including enterprise mobility, internet of things (IoT) connectivity, session initiation protocol (SIP) trunking, wholesale voice, and application-to-person (A2P) messaging. He also held product management leadership positions with AT&T, AT&T Bell Labs, ITXC, Teleglobe and Vesta Technologies. He earned a bachelor’s degree in electrical engineering at the State University of New York at Buffalo. He also holds an MBA from the Wharton School at the University of Pennsylvania and a Master’s of Engineering from Cornell University.

Derek Johnson

CEO, Tatango

Derek Johnson is a 36 years old resident of Seattle, USA. He is the founder and CEO of SMS marketing software provider Tatango.

Johnson started the company, which was initially named NetworkText, in 2007 while being a student at the University of Houston's Bauer College of Business. He eventually left college to focus entirely on NetworkText, which changed its name to Tatango in 2008.

Since then, Johnson has successfully grown his tech start-up into a market-leading business that serves enterprise business clients. He has repeatedly received recognition for his strong work ethics and entrepreneurial skills, such as, for example, when he made the top entrepreneur's list in Business Week's 2009 Best Young Entrepreneurs list.

Jenny Whelan

Global Head of Business Communications + Digital Advertising, Telefonica

Mariana Müller

Senior Partner Manager Digital Processes & Services, Telefonica

Mariana has been with Telefonica Germany since 2016, in the department of Financial & Enabling Services, holding the position of Senior Partner Manager in the area of A2P Messaging products like SMS and RCS. Since end of 2019 she is focused on the RCS go-to-market and business development topics and initiatives. Mariana has been working in the mobile messaging industry since 2007, gaining expertise in the area of sales and key account management within the ecosystem through various commercial positions. Mariana is also the delegate for Telefonica Germany within Mobile Ecosystem Forum.

Paul Sandmann

Commercial Manager Enabling Services, Telekom Deutschland GmbH

20 years experience in mobile content/games/TV/payment services based on all the different technologies ovwer time as Carrier offer or pre-product for third parties.

Paul Skeldon

Editorial Director, Telemedia

Ricky Ramon

Vice President of Operations and Automation, TracFone Wireless Inc

Ricky Ramon is Vice President of Operations and Automation at TracFone Wireless Inc. with 23 years of Telecommunications experience. During his TracFone tenure, Ricky had led multiple automation initiatives that have yielded over 94% in sustained containment rates driving huge cost savings to the enterprise. Beyond automation, Ricky is also responsible for the Operations relationships with the US Tier 1 MNO’s. Prior to his telecommunication career Ricky played professional baseball for the Chicago White Sox.

Badrinath Mishra

Chief of Business, Vestige Best Deals

Liz McCord

Principal Product Manager, Vodafone

Liz is leading the product and commercial strategy for RCS Business Messaging at Vodafone Group. RCS-based Chat has been available for consumers in 15 Vodafone markets for several years and RCS Business Messaging is now commercially live in Vodafone UK, Germany, Italy, Spain and South Africa.

Oscar Gallego

Global Head of Smart Communications and Security, Vodafone

As part of Vodafone’s Global Technology team, Oscar Gallego is responsible for the Group’s consumer products in the areas of communications and security. He joined Vodafone in 2009 has fulfilled senior management roles in both technology strategy and service deployment. Prior to that, Oscar worked for network providers such as Ericsson, NEC and Nortel across engineering and R&D roles.

In 2012, Oscar led the team pioneering the first commercial deployment of RCS, scaling it as a hub to serve 15 Vodafone operations across 3 continents and, more recently, evolving it to offer Messaging-as-a-Platform (RCS A2P) commercially in the first half of 2018. In parallel, he works closely with GSMA partners to define and realise RCS ecosystem foundations enabling interoperable commercial deployments worldwide.

Oscar’s current focus is on realising a monetisation ecosystem around the RCS service. Beyond RCS, his responsibilities include evolving telco communications towards a customer friendly multi-device experience as well as providing a safer Internet journey for Vodafone customers.

Glen Murray

SVP Sales, WIT Software

Glen Murray is a mobile messaging veteran with over 30 years software industry experience. Glen has held senior roles in leading software companies including Lotus/IBM, Netscape, Openwave and Acision/XURA before joining WIT in 2016 as SVP Global Sales. Glen is based in the UK and is married with two children. He enjoys making cocktails and cycling, but not at the same time!