MEFTV speaks to Nick Millward, VP Europe for mobile engagement specialists mGage during MWC 2019, where he explains their view on mobile messaging and especially how RCS may impact the future of messaging.
He talks about how mGage believes in RCS messaging and that they as a business are heavily invested in RCS and that they truly believe RCS can provide brands the solution with all the relevant privacy and conformity to regulation, that the brands demand. He goes on to say that he believes that RCS is moving in the right direction and that we will start to see brands come on board because the market share will be there – we’ll have the coverage required to make this a truly scaleable and global solution.
“My personal view is RCS will happen – it will be a fairly seamless evolution of SMS, certainly from a P2P perspective. I think what our job is, and potentially our job with the RCS hub providers, the likes of Google and the operators themselves, is to do some marketing out to businesses and I think that’s really where RCS will take off.”
Watch the full video below.