On the recognition, Rimma said: “I am humbled and honoured to receive this special award — a very timely reminder of the importance of building and preserving trust.  Thank you to all the committed members collaborating on MEF’s fundamental work, my colleagues and OWI for leading where it matters most. Congratulations to the winners and finalists for their amazing contributions to championing identity and trust.”

Trust is built into MEF’s DNA. Its organisational mission is to drive collaboration and industry solutions that accelerate growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide. Six years into first launching its Consumer Trust initiative, MEF has delivered essential industry tools and insights including its influential annual Consumer Trust Study.

Rimma continued: “At this time of heightened public scrutiny and an ever-evolving data protection landscape, MEF’s Trust in Data Programme champions effective self-regulation and helps the mobile ecosystem put Trust front and centre in product & services development, customer engagement and digital transformation. We invite all industry leaders to get involved and take an active role.”