“There are verticals that will use other means rather than mobile to communicate with their customers… there are a lot of companies, brands included, that are using emails to communicate with potential clients – they’re using on-screen ads, they’re not really using the power of mobile, which as we all know is ubiquitous – so the opportunity is huge.”
“We’ve made it easier and more accessible – we give them an opportunity to not just send the SMS message as part of a bulk package but to actually optimise the SMS they’re getting. We have conversion and delivery APIs which takes that information and makes sure they reach their KPI – the results have been absolutely amazing… We’re combining the SMS consulting together with SMS performance – its a unique package.”
“We’re also working on chat bots and we’re already using AI to manage the dialogue… On RCS I think the verdict is still out – a lot will depend on the Apple relationship with Google and how that pans out… I think its an exciting thing for the industry to have this possibility – the whole ability to integrate SMS with some of the popular OTT’s is another way for SMS to have a great deal of strength in the future… we certainly see a bright prognosis ahead.“
Watch the full video below.