What difference does it make if mobile shoppers are signed in? How much do Nordic consumers spend online? How many Chinese mobile users have 4G?

You’ll find the answers to these and many more mobile data related questions in this week’s MEF market stats round up…

Spending on mobile in META to reach $185 billion by 2019

IDC’s new Mobility Spending Guide report says META currently is on target to claim a 10.2 per cent share of the world’s spending on mobile devices, software, and services. The overall total will be $1.8 trillion in 2019.

Within META (Middle East, Turkey, Arfica), 38.7 per cent of spending is by Saudi Arabia, Turkey, South Africa, and the United Arab Emirates. However, spending across the rest of the META region will grow faster over the next three years.

Services account for around two thirds of the total mobility opportunity in META, while software will grow most – from $164.3 million in 2015 to $330 million in 2019.

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Logged-in mobile shoppers spend 10 per cent more than guests

A study by mobile marketing agency Moovweb says shoppers prefer not to register on sites, but when they do they spend more.

It looked at 1.8 million smartphone sessions to conclude that logged-in shoppers spend 10 percent more than guests, though smartphone shoppers were 1.2 times more likely to check out without signing in. Guest spent 12 per cent more on average.

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China’s mobile base is now 1.284 billion

New numbers from China’s Ministry of Industry and Information Technology (MIIT) show China’s mobile user base rose 0.29 per cent in February 2016.

It’s now at nearly 1.3 billion, which accounts for 95.4 per cent of the country’s population. 276.92 million of these subscribers are 3G users, and 505 million are 4G users. 999.87 million people now have mobile internet access.

In February, mobile subscribers in China sent 52.36 billion text messages, or 1.41 per phone number a day.

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Another VR projection – $105.2 billion by 2020

The explosion of interest in VR has prompted a wave of analyst forecasts. The latest, from BCC, says the global market is expected to reach $105.2 billion by 2020. That’s up from about $4.5 billion last year.

BCC says gaming industry still drives the market, with a 31.2 per cent share, followed by the military at 23.4 per cent.

Now, it expects VR and AP applications inside phones to accelerate interest and spending on the sector.

“Many of the AR/VR applications being developed for smartphones and tablets are designed to enhance communication with the real world, which aligns with context-aware computing technology. For example, in sensor-based smart cities,” BCC Research analyst Sinha G says.

“As a result, the increase in sales of smartphones and tablets has acted a driver for the virtual and AR market.”

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Windows 10 has 270 million active users after eight months

The reinvention of Microsoft as a device-agnostic cloud-based company is well underway. The firm has just disclosed at its annual gathering for developers that Windows 10 has 270 million active users.

Windows 10 was released in July free for individual consumers (enterprises have to pay). The OS lets users navigate seamlessly across multiple devices, with the focus on cloud services. It’s part of a grand strategy to make Microsoft play not just in PCs but all possible connected products.

Microsoft is aiming for 1 billion devices running Windows 10 within a few years.

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UK beats its own record for VC investments

Activity in the UK venture market is at an all time high, says Stuart McKnight/Ascendant Corporate Finance. Its annual report said there were 534 investments (above £0.5m) last year. That’s the most ever, and 71 more than the previous highest – during 2000 at the height of the dotcom bubble.

While deal volume broke records, deal value did not. The 2015 total was £2.6bn, against £3.5bn for 2000. 19 per cent of the deals were in fintech (21 per cent by value).

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Nordic consumers spent 17.39 billion euros online in 2015

E-commerce spend across Sweden, Denmark, Norway and Finland rose 15 per cent last year. During an average quarter, 75 percent of the Nordic population (aged 18-79 years) shopped online.

PostNord’s ‘E-commerce in the Nordics 2016‘ report revealed Sweden spent most (6.5 billion euros) with Norway at 4.4 billion euros, and Denmark and Finland at 3.6 and 2.6 billion euros respectively.

Across the region, consumers buy a lot from overseas sites. Four out of ten Nordic residents bought goods this way, spending 4.3 billion euros across the border. The UK, Germany, US and China were the most popular countries to buy from.

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