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Guest blog

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MMD Smart: Give em’ what they want!

By | Guest blog, MEFTV | No Comments

Ira Cohen, VP of Business Development and Marketing for MEF Member MMD Smart reflects on an eventful MWC 2017, and how the changes seen on the show floor reflect the ongoing evolution of the mobile industry.

“Is this really a mobile congress or is this the Detroit Auto Show?” was my first internal impression of MWC 2017. The dynamic changes from my first time at MWC 20 years earlier in Cannes, when it was still called the GSMA Conference, and even from many previous times attending MWC in Barcelona, are extraordinary.

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Get involved: mHealth App Developer Economics Study

By | Featured Post, Guest blog, mhealth | No Comments

Research2Guidance, the leading mHealth market research company, has launched its 7th annual mHealth App Developer Economics Study for 2017. As as official partner, MEF is inviting members of the global app ecosystem to get involved in shaping the future of the mHealth industry. Research2Guidance Business Analyst David Ireland explains…

Research2Guidance has once again opened its doors to the annual mHealth App Developer Economics Study for the seventh year. This is your opportunity to have your voice heard throughout the mobile health community, and beyond.

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The rise of the attribute economy 2.0

By | Featured Post, Guest blog, Personal Data Ecocnomy | No Comments

Nathan Kinch, Head of Experience and Labs at Meeco, outlines the rise of the attribute economy, as described in a new report co-authored by thought leaders in digital identity, personal data services and regulation.

“In computing, attributes are pieces of information, which determine the properties of a field or tag in a database, or a string of characters in a display. In more human terms, attributes are qualities, features, characteristics or an inherent part of someone or something.

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Telecoming: taking user experience to the next level

By | Featured Post, Guest blog, MEFTV | No Comments

Telecoming´s Head of UX, David Murillo explains why now more than ever, the user experience is critical to the mobile experience – plus, MEFTV speaks to CEO Cyrille Thivat about their business and the mobile ecosystem.
The latest Mobile World Congress portrayed that user behaviour patterns are one of the most requested insights when designing a customer journey. It’s the starting point of a journey towards achieving the main goal of mobile services: to provide users with a tailored consumer experience that meets his or her needs.

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trust

The EU continues to influence global data privacy regulations

By | Featured Post, Guest blog, Regulation | No Comments

Most businesses have a touch point to personal data – whether that be customer data, employee data or data processing. To help businesses navigate the complex landscape of global data regulation laws, analyst house Forrester has created a data privacy heat map that highlights the data protection guidelines and practices for 54 different countries.

Here, Chris Sherman, senior analyst serving the security and risk sectors provides an essential overview of how the regulation landscape is changing and reflecting on the past five years of annual assessments, where three high-level trends emerge.

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Mozilla: Internet health for our connected future

By | Featured Post, Guest blog, Opinion | No Comments

As consumers, we are increasingly surrounded by connected devices that are meant to ‘help’ with every aspect of our lives. This so-called Internet of Things will include 20.8 billion devices by 2020, all collecting and collating data constantly.

Yet if we want consumers to be willing participants it is absolutely vital that they trust the services that businesses are offering them. It follows that the way that data is gathered, stored, brokered and used should be open, transparent and apparent to users so that everyone understands the value-exchange that is on the table.

Here Chris Riley, head of public policy at Mozilla discusses the implications of an IoT future and the principals of a healthy internet.

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Monumental days in app store gaming lead to record-shattering year

By | Featured Post, Guest blog, Mobile Games | One Comment

2016 was a huge year for mobile games and app stores that saw download and revenue figures hit record breaking numbers. Josh Spoelstra from MEF member Bango takes us through the highlights of landmark year for the apps ecosystem.

It’s no stretch to declare 2016 as the most significant year for the app stores since their launch nearly 10 years ago. Nintendo finally dipped its toes into the ocean of mobile apps, both indirectly through Niantic’s Pokémon Go and through the mobile debut of everyone’s favourite Italian plumber in Super Mario Run, developed by Nintendo themselves

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What does the future hold for biometric authentication?

By | Featured Post, Guest blog | One Comment

A recurring trend mentioned in our Member’s predictions for the year ahead related to mobile security and the use of biometrics – here Didier Benkoel-Adechy of MEF Member Gemalto takes a closer look at the future of biometric authentication and how it might develop.

In a world of new and constantly evolving threats, there’s a distinct need for innovations in security, particularly authentication, to counteract cyber criminals wherever they lie. In many ways, there’s an arms race going on between those wishing to protect information and those hoping to exploit it. One of the key arenas of battle between these two parties is mobile.

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shop

Mobile wallet offers strategic opportunity

By | Featured Post, Guest blog | No Comments

Dave Ratner, President of Enterprise Solutions at MEF Member Syniverse reflects on the holiday season and how mobile wallets can be harnessed by brands to revitalise sales and engage consumers.

Holiday shopping may not feel like it’s in full swing until just before Christmas, but research shows only 27 percent of U.S. consumers start shopping in December. While this may give pause to some brands, worried that they have missed a window to attract customers, a new mobile channel has emerged to help overcome this challenge. Mobile wallet offers

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Fitbug : GDPR and keeping the future of privacy healthy

By | Featured Post, Guest blog, Opinion, Privacy, Regulation | No Comments

At MEF’s Consumer Trust Summit in London much of the discussion focussed on the forthcoming General Data Protection Regulation (GDPR) which is set to change the rules around how personal data is collected and used. Anna Gudmundson, CEO of Fitbug and Consumer Trust Summit panelist, shares her thoughts on how the regulation will impact the health sector and how data-centric companies may need to radically re-think their policies on personal data…

The Mobile Ecosystem Forum held its seventh Consumer Trust Summit in London last week. I had the privilege of joining representatives from companies from across the ecosystem to talk about the future of data, with a particular focus on the new data protection act rolling out across Europe in May 2018.

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