Submissions open - Deadline October 5th


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Representing the interests of the broadening mobile ecosystem


Conferences and networking around the globe


Meet our members

Connecting across sectors, borders and company size


Accelerating your mobile opportunity

The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.


We host 20+ events per annum across our Chapters in Asia, EMEA, North and Latin America. They provide a global and local platform for business partnering and knowledge sharing.


Market and sector data and reports to help your mobile strategy development. Our annual Global Consumer Survey studies the trends and behaviours of 15,000 mobile media users in 15 countries.


Collaborate with industry peers to advance solutions or overcome barriers to growth. Cross-sector Working Groups offer the ideal forum to share and learn.

New on the MEF Minute


What the operators did next: become banks?

| Mobile Money, Opinion | No Comments

If banking is something you do on an app, why shouldn’t your telco actually be your bank? It’s more than just an idea. Orange, Telenor and O2 have all launched their own operations. Here’s a look at their activities and their motivations.

In the UK alone, people use mobile banking apps more than 7,610 times a minute, or four billion times a year.

According to the ‘Way We Bank Now’ report by the British Banking Association, they downloaded more than 13.8 million banking apps in 2015, up 25 per cent from 2014.

Robots with headphones (done in 3d)

Unlocking the potential of conversational commerce

| mobile messaging, Opinion | No Comments

Mobile consumers don’t book out chunks of time to interact with the mobile web, apps or services. Rather they go online in response to a need that is felt in the moment.

It follows that reducing friction (the time taken to do things via mobile) is a key driver of mobile tech innovation. Consumers want to ‘get their faster’.

iTunes got consumers to music quicker than going to the store. Netflix beat Blockbuster by sidestepping the need for customers to walk to the video shop. eBay triumphed largely because PayPal made it easy to buy in one click. The list goes on.

The same goes for any kind of brand interaction: checking product details, making a complaint, finding directions etc. Reducing time spent on these tasks to the bare minimum is considered a good thing.


MEF member news – October 24

| Member News Round-up | No Comments

A huge rollout of QR code-based payments by MasterCard and EcoBank across Africa and a ‘classico’ VAS deal for Bitbit. Find out more about these stories and more in this week’s member news round-up.

A landmark deal between Ecobank Group and MasterCard will see Masterpass in-store payment extended across all African countries this year.

The partners have already deployed the QR code system in Nigeria, and have set a goal of reaching 100 million customers by 2020.


Global mobile news round-up: October 21st

| News Roundup | No Comments

Find out the week’s top mobile stories from around the world.

This week.. mobile banking to hit 2bn users by 2020, Google ads to incorporate SMS function for brand chat, eBay has a new ShopBot, China pips US for App Store revenue and much more…