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Mobile consumers don’t book out chunks of time to interact with the mobile web, apps or services. Rather they go online in response to a need that is felt in the moment.
It follows that reducing friction (the time taken to do things via mobile) is a key driver of mobile tech innovation. Consumers want to ‘get their faster’.
iTunes got consumers to music quicker than going to the store. Netflix beat Blockbuster by sidestepping the need for customers to walk to the video shop. eBay triumphed largely because PayPal made it easy to buy in one click. The list goes on.
The same goes for any kind of brand interaction: checking product details, making a complaint, finding directions etc. Reducing time spent on these tasks to the bare minimum is considered a good thing.
A huge rollout of QR code-based payments by MasterCard and EcoBank across Africa and a ‘classico’ VAS deal for Bitbit. Find out more about these stories and more in this week’s member news round-up.
A landmark deal between Ecobank Group and MasterCard will see Masterpass in-store payment extended across all African countries this year.
The partners have already deployed the QR code system in Nigeria, and have set a goal of reaching 100 million customers by 2020.
Find out the week’s top mobile stories from around the world.
This week.. mobile banking to hit 2bn users by 2020, Google ads to incorporate SMS function for brand chat, eBay has a new ShopBot, China pips US for App Store revenue and much more…
By mastering digital-first commerce, Wirecard has become one of the world’s fastest growing companies. Now, it’s turning its attention to bricks and mortar stores. MEF’s Tim Green talked to Wirecard’s EVP of global product strategy, Christian von Hammel-Bonten…
It’s been said many times before that the world’s payment processing systems were not built for digital. There was a time when most payments were local. The man in the shop knew you. And if you wanted credit, he would make a personal decision based on his relationship with you.