New on the MEF Minute
Investment is now pouring into new democracy Myanmar. Here’s a snapshot of what has been described as the world’s first mobile-only country…
When President Thein Sein of Myanmar conceded the 2015 general election to Ms Suu Kyi’s National League for Democracy, he did it with a post on Facebook.
Location based services can provide contextually relevant services to customers – Nada Stirratt, CEO of MEF Member Verve discusses how such services need to move away from simple proximity, and start looking at the bigger picture…
With location-targeted ad spending expected to more than double from $11.3 billion in 2016 to $26.7 billion in 2020, marketers need to diversify the way they use location data. It is time to expand beyond just driving in-the-moment store traffic to recognizing location as an invaluable step in creating a total picture of the consumer’s mindset and purpose.
Here are the latest announcements from MEF members across the mobile ecosystem. This week’s posts include Bitbit’s content deal with FC Barcelona, Wirecard’s newest fiscal results, Boku’s carrier billing deal with Bite and more.
Mexico’s mobile VAS specialist Binbit has snapped up exclusive distribution of mobile content for F.C. Barcelona across 40 countries in Latin America, Asia and East Europe.
The three year deal will take the club’s digital IP to its most remote followers; Binbit has partnerships with more than 90 carriers worldwide.
Submissions for the 2016 Meffys are opening for entries soon, so we are taking a look at some of last year’s winners to find out what the prestigious industry award meant to them and what they’ve been up to in the 12 months since they celebrated their win.
Here we speak to Viacom International Media Networks and Gérald Biart, Director of Multiplatform Products & Business Development.