New on the MEF Minute
The latest issue of MEF’s eBulletin is out today and turns the spotlight on mobile messaging taking an in-depth look at the issues, news and market drivers shaping the enterprise messaging space including analysis on revenue leakage, global market forecasts, conversational commerce and how being consumer-centric boosts engagement.
Businesses are increasingly turning to enterprise messaging as a key platform for engaging consumers. Impressive open rates for marketing messages are well cited. But beyond this areas such as authentication and notification in sectors like banking and healthcare as well as relationship building for brands and retailers are driving the messaging ecosystem forward.
Find out the week’s top mobile stories from around the world. This week… Google’s plan to target the “next billion”, Mastercard says Brits see mobile as future of shopping, Line to invest $45 mil in Snapchat clone and much more.
Google has made no secret of its desire to target emerging markets and get more people using its services. And at its second “Google for India” event in New Delhi today, the internet giant unveiled myriad new products, programs, and updates as it looks to ramp up its efforts to get in front of “the next billion” internet users.
Will you wear glasses that record videos? SnapChat hopes so. The messaging company (now called Snap) has just unveiled Spectacles. Here’s everything you need to know about them in 10 points.
Snapchat is dead.
Don’t get the wrong impression. It’s in extraordinary good health. It’s just the company name Snapchat that’s dead. This week, the firm re-branded itself as Snap.
The reason for the re-brand was that Snap is no longer a single product company. While it still has its vastly successful SnapChat messaging app, it has now entered the wearables space too.
Daniel Kaplan has worked with Orange, Société Générale, Axa and others on the pioneering personal data sharing project, MesInfos. He told Tim Green about the pilot, the ‘trust paradox’ and why fun, not privacy, will drive the personal data economy…
If you’re going to force a bold new idea into life, you need persuasive people to do it. When it comes to the personal data economy, Daniel Kaplan is one of those people.