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Executive Insights

Executive Insights Series: Rob Malcolm, VP of Marketing and Online Sales, CLX Communications Interviews

Executive Insights Series: Rob Malcolm, VP of Marketing and Online Sales, CLX Communications

Think A2P is big business now? Wait until consumers start having free-flowing chat sessions with intelligent robot agents. The numbers will be eye-watering. So says, CLX’s Rob Malcolm. But it won’t happen overnight… It’s possible to break down the history of mobile messaging into four eras. In the first one,…
Sam Hill
April 23, 2018
Executive Insights Series: Ian Germer, Orange Group Connectivity & WholesaleInterviews

Executive Insights Series: Ian Germer, Orange Group

Enterprise messaging is on the verge of embracing the next generation of SMS, rich communication services (RCS). Ian Germer, director of communication services at Orange Group, discusses the RCS opportunity. To get an insight into the potential of next-generation RCS, it’s good to think about parking. More specifically, the nightmare…
Sam Hill
March 28, 2018
Executive Insights Series: Virginie Debris, VP of Global Product Management, SAP Digital Interconnect Interviews

Executive Insights Series: Virginie Debris, VP of Global Product Management, SAP Digital Interconnect

Enterprise messaging is at a crossroads. Consumers are ready for more engagement, but they want it across many more channels than just SMS. Virginie Debris, VP of global product management at SAP Digital Interconnect, explains why she thinks this is a huge opportunity for the market. After over a decade…
Sam Hill
February 22, 2018
Executive Insights: Carrier Billing Global Outlook & Opportunities – Grahame Riddell, Microsoft Content & AdvertisingInterviews

Executive Insights: Carrier Billing Global Outlook & Opportunities – Grahame Riddell, Microsoft

Microsoft is creating a single ‘store experience’ for all of its devices. It’s giving developers the option to write once for any device from tablet to 88 inch Surface Hub – and it believes direct carrier billing will be key to monetising this content post-sale. In a third exclusive DCB…
Sam Hill
February 13, 2018
Executive Insights Series: Nick Lane, chief insight analyst, Mobilesquared Interviews

Executive Insights Series: Nick Lane, chief insight analyst, Mobilesquared

A2P messaging will more than double in value over the next five years. What’s behind this projected growth? And how can the industry make sure it grasps the opportunity? Nick Lane, chief insight analyst at Mobilesquared shares his thoughts… In 2017, enterprises sent 1.7 trillion A2P messages to their customers.…
Sam Hill
February 1, 2018
Executive Insights: Carrier Billing Global Outlook & Opportunities – Herman Singh, MTN Group Content & AdvertisingInterviews

Executive Insights: Carrier Billing Global Outlook & Opportunities – Herman Singh, MTN Group

How is ‘charge to bill’ powering Africa’s booming mobile commerce market? In a second exclusive carrier billing video supported by Bango, we hear the insights of Herman Singh, chief digital officer of MTN Group… Africans love music and gaming. Ok, everyone loves music and gaming. But Africa is, of course,…
Sam Hill
December 6, 2017
Executive Insights: Carrier Billing Global Outlook and Opportunities – Guillermo Escofet, Ovum Content & AdvertisingInterviews

Executive Insights: Carrier Billing Global Outlook and Opportunities – Guillermo Escofet, Ovum

In the first of an exclusive new video series supported by Bango, we examine the state of the carrier billing market. Here, Guillermo Escofet, principal analyst at Ovum, gives an overview of the space and explains its rapid growth since 2014… Carrier billing is on a tear. After a period…
Sam Hill
November 30, 2017
Executive Insights Series: James Lasbrey, Global Head of Messaging, Telefonica Interviews

Executive Insights Series: James Lasbrey, Global Head of Messaging, Telefonica

What is ‘messaging as a service’? Will bots change consumer service forever? When will SMS 2.0 arrive? In the latest Executive Insights video supported by Mahindra Comviva, MEF discusses the future of messaging to James Lasbrey, global head of messaging at Telefonica. It’s quite convenient to think of Facebook as…
MEF
July 13, 2017
MEF