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Event details

MEF once again takes centre stage at MWC for its Members, with the Future of Mobile Summit 2024.

In a 150 pax auditorium in Hall 8 Theatre 3 at the Fira, we will bring you must-see Sessions covering wide-spectrum topics such as AI, Authentication, Automations, and AIT.

We begin with a Welcome Address by Dario Betti, CEO of MEF to ignite the journey into the Future of Mobile followed by a Headliner Keynote by Ofir Eyal, CEO at Rakuten Viber.

Sessions to follow include: XConnect with a panel debating “2FA – Where’s the money going?“:

“We have seen the impact of AIT on SMS 2FA revenues, but the market still needs secure authentication… so what are the options, and is SMS 2FA really on its way out? This needs to work for the brands, the application providers, the service providers, and the end user… how should the ecosystem respond?”

Explore global trade through mobile in the session ‘Connectivity & Commerce: Accelerating global trade through mobile’ by the Department of Business & Trade with surprise guests.

Join in the discussion of “Future of messaging: what are the next game-changers?” by Rakuten Viber:

“Super Apps, AI, voice search, extended reality – every year, more trends emerge in the tech industry. Which ones are game-changers, and which are merely temporary buzzwords? This panel of experts will delve into both existing and emerging tendencies and technologies that influence the messaging industry. They will seek to answer the question: what will shape the messaging landscape of tomorrow and how?”                                                                                                                                           

Interact and join the RCS Session by Sinch ’’Getting started in RCS’ with an exciting panel’’.     

In addition to the networking coffee, we have engaging interviews and the launching of MEF Radio.

 

Our Speakers

Dario Betti

Dario Betti

CEO

MEF

Ofir Eyal

Ofir Eyal

CEO

Rakuten Viber

Nick Millward

Nick Millward

Advisor

MEF

Marina Petrova

Marina Petrova

Head of GenAI Business

GMS

Dr Mike Short CBE

Dr Mike Short CBE

Chief Architect

Satellite Applications Catapult

Michael Power

Michael Power

Advisor

MEF

Virgine Debris

Virgine Debris

MD Messaging

Sinch

Amelia Newsom-Davis

Amelia Newsom-Davis

Director, Payment, Messaging & Identity

Orange

Alix Berthon

Alix Berthon

CRM Manager

Picard

Tim Ward

Tim Ward

Chief Strategy Officer

XConnect

Sri Ramachandran

Sri Ramachandran

CTO

SOMOS

Luisa Sanchez

Luisa Sanchez

VP Messaging

Identidad

Jan Jedrzejowic

Jan Jedrzejowic

Director of Product Management

Google

Jamila Saidi

Jamila Saidi

Head of Digital Commerce & Digital Exporting Programme

UK Department for Business and Trade

George Jijiashvili

George Jijiashvili

Senior Principal Analyst, Games

Omdia

Alex Jenkins

Alex Jenkins

Executive Creative Director

Nexus Studios

Krešo Žmak

Krešo Žmak

VP Products

Infobip

Andrew Bud CBE FREng

Andrew Bud CBE FREng

Founder & CEO

iProov

Adri Loloci

Adri Loloci

Senior Global Product Manager

Vodafone Identity Hub

Cristina Constandache

Cristina Constandache

Chief Revenue Officer

Rakuten Viber

Anurag Aggarwal

Anurag Aggarwal

Chief Revenue Officer

GMS

Miguel Peñate

Miguel Peñate

Founder

ReplyNext

David Boddington

David Boddington

Group Product Manager – Digital Channels

Infobip

Exclusive to MEF Members

Event Info

Date

27/02/2024

Time

09:00 – 13:00
CET

Location

Fira Barcelona Gran Vía (Hall 8, Theatre 3), Av. Joan Carles I, L’Hospitalet de Llobregat Barcelona, 64 08908 Spain

Organiser

Register Interest Here

Categories

MEF Event MEF in Barcelona 2024

Agenda

• Dario Betti

• Ofir Eyal

As the realms of modern technology and artificial intelligence converge, our communication landscape undergoes a profound transformation. From the rapid evolution of technology to the nuanced dynamics of human connection, this keynote unpacks the delicate balance between benefit and risk. In his keynote address, Ofir Eyal, CEO of Rakuten Viber, explores the past and present of the digital landscape, unveiling trends that have the power to reshape our lives and, more importantly, revolutionise the future of communication. Discover how we can secure the future of messaging, ensuring trust prevails in the era of AI breakthroughs.
 
 
 
 

 

• Nick Millward   • Marina Petrova

Hype or Real? Join us as we unpack the hype around AI’s role in reinventing customer experiences and dive into its practical application. Can AI really transform our interactions with customers or is it just another buzzword? Embark on a journey with us as we spotlight revolutionary AI use cases, untangle the complexities of AI adoption, and adaptability to change. This session will offer a provocative look at AI’s potential to revamp customer experiences.
 
 
 
 

• Dr Mike Short CBE

Mike draws upon his vast experience in Electronics, Telecommunications, and as the Department for Business and Trade’s first Chief Scientific Adviser, as well as his current position as Chief Architect at the Satellite Applications Catapult and Distinguished Visitor at NPL to bring us a privileged peek into the growth opportunities in mobile through AI.
 
 
 
 

 

• Dario Betti  • Jamila Saidi  • George Jijiashvili  • Alex Jenkins  • David Boddington      

This panel discussion will bring together leading industry experts to explore the profound impact of mobile technology on commerce in their industries, from sports and entertainment to digital products and beyond. Through dynamic dialogue and diverse perspectives, the session will delve into the innovative ways in which AI and other technologies within the mobile ecosystem are revolutionising the landscape of commerce, propelling global trade to new heights. Join us as our esteemed speakers shed light on the significant role of connectivity in driving global business forward, offering illuminating and inspiring insights.

• Michael Power   • Virgine Debris   • Amelia Newson-Davis   • Alix Berthon  • Jan Jedrzejowic

Welcome to an engaging panel discussion focused on Rich Communication Services (RCS), with leading voices from Google, Orange, Picard, and Sinch. This session is designed to demystify RCS and show you how it’s being used to create more engaging, interactive, and playful customer experiences. Picard’s collaboration with Sinch highlights how RCS can boost engagement over the Christmas festive season with RCS. Whether you’re just starting or looking to refine your RCS strategy, this panel promises to offer a blend of strategic insights, real-world applications and actional insights. Learn practical steps to begin using RCS, making it less intimidating and more effective for your business to use this innovative tool and enhance your customer interactions.
 
 
 
 
COFFEE AND NETWORKING
 
 
 
 

• Nick Millward  • Cristina Constandache  • Miguel Peñate  • Krešo Žmak  • Anurag Aggarwal

Superapps, AI, voice search, extended reality – every year, more trends emerge in the tech industry. Which ones are game-changers, and which are merely temporary buzzwords? This panel of experts will delve into both existing and emerging tendencies and technologies that influence the messaging industry. They will seek to answer the question: what will shape the messaging landscape of tomorrow and how?
 
 
 
 
• Tim Ward   • Sri Ramachandran   • Luisa Sanchez  • Andrew Bud CBE FREng 
 
We have seen the impact of AIT on SMS 2FA revenues, but the market still needs secure authentication… so what are the options and is SMS 2FA really on its way out?
This needs to work for the brands, the applications providers, the service providers and the end user… how should the ecosystem respond?

• Dario Betti  • Adri Loloci

Fraud continues to plague the mobile ecosystem, costing businesses and individuals billions annually. But what if there was a hidden weapon at our disposal, wielding real-time network data to expose and thwart these threats? Join us for a fireside chat with Adri Loloci, Senior Global Product Manager at Vodafone & Dario Betti, CEO at MEF as we delve into the power of mobile network intelligence.
Discover:
-How real-time network data can identify and prevent evolving fraud schemes like social engineering.
-The exciting potential of APIs like Scam Signal that empower banks and businesses to protect their customers in real-time.
-Insights into building trust and security in the mobile ecosystem through collaborative innovation.

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