WhatsApp is now a key A2P messaging engine, driving Meta’s multi-billion-dollar business messaging growth in Q2 2025. With strong adoption in Asia and Latin America, AI-powered automation, and lower pricing, WhatsApp is reshaping enterprise communication. The shift challenges SMS dominance and boosts CPaaS strategies. MEF Data Analyst Pamela Clark-Dickson explores…

Ofcom’s latest proposal marks a turning point in the UK’s fight against spoofed mobile calls from abroad, with serious implications for consumers and telecom providers. As the industry braces for change, MEF CEO Dario Betti explains what these new measures could mean for international wholesale players and why collaboration and…

Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK, explains more about the resilience of A2P SMS, with Spain seeing 88.6% of texts as A2P in 2024. The UK and France also showed strong growth, while Belgium and the Nordics declined. Despite shifts, high per-capita use highlights SMS’s…

BitChat, Jack Dorsey’s new offline messaging app, introduces BLE mesh networking and privacy-first features that challenge centralized messaging norms. MEF CEO Dario Betti explains its potential impact on security, decentralization, and the future of mobile communication.

The GSMA officially published RCS Universal Profile 3.1 on July 25, 2025. This builds on the previous major update, UP 3.0 (released in March 2025), which introduced interoperable end‑to‑end encryption (E2EE) via the MLS protocol. MEF CEO Dario Betti discusses what this latest update means for the future of secure, scalable…

A new wave of sophisticated mobile fraud operations is targeting Android users at scale—with ad fraud, SMS malware, and NFC-based financial scams all on the rise. From the sprawling IconAds network generating 1.2 billion ad bids daily to NFC “ghost tap” ATM hacks, the threat landscape is evolving fast. MEF…

more nuanced. Yes, traffic is falling in high-priced markets—but in regions with rational pricing, volumes remain strong. As fraud rises and OTT channels gain ground, CEO of HAUD Kristian Järnefelt explores why now’s the time to rethink pricing, reclaim control, and rebuild a healthier, more sustainable messaging ecosystem. Across the…