Text Messaging becoming ‘telemarketing’? What legislators in Texas, Oregon and Michigan mean for Business Messaging
U.S. states are moving fast to fold text messaging into telemarketing laws, reshaping compliance for brands and platforms. MEF Advisor Paul R. Ruppert explains why the trend, fueled by consumer frustration and shifting legal interpretations, means messaging programmes must adapt quickly or risk lawsuits and disruption. The U.S. is in…
MEFAugust 28, 2025








