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Messaging Channels

Snap Inc. Q2’25: Growth Challenges While Investing in Future Tech Messaging Channels

Snap Inc. Q2’25: Growth Challenges While Investing in Future Tech

Snap Inc.’s Q2 2025 delivered 8.7% revenue growth to $1.34B and an 8.6% DAU increase to 469M, yet net losses widened to $262.6M amid escalating infrastructure and R&D costs. North American growth slowed, offset by stronger international gains. Monetization remains constrained. MEF CEO Dario Betti explains the company is strategically…
Sam Hill
August 21, 2025
The $2 Billion AI Gold Rush: ChatGPT Conquered Mobile and Musk Declared War on Apple Anti-fraudMessaging Channels

The $2 Billion AI Gold Rush: ChatGPT Conquered Mobile and Musk Declared War on Apple

ChatGPT’s mobile apps have generated over $2 billion since May 2023, reshaping mobile AI monetisation and leaving rivals like Grok far behind. Musk’s feud with Apple highlights platform tensions, while users embrace AI assistants daily. MEF CEO Dario Betti explains the industry’s shift, noting that the success validates a new…
Sam Hill
August 20, 2025
The Fading Era of the “Old Password”: Embracing a Safer Digital Future Anti-fraudMessaging Channels

The Fading Era of the “Old Password”: Embracing a Safer Digital Future

In June 2025, a major data leak exposed 16 billion login credentials linked to platforms such as Apple, Facebook, and Google - underscoring the growing inadequacy of password-based security. As cyber threats escalate, the mobile ecosystem is accelerating efforts to adopt more secure, user-friendly authentication methods. MEF Director of Programmes,…
Sam Hill
August 20, 2025
Social Media in the Courts: Product, Platform, or Service? Anti-fraudMessaging Channels

Social Media in the Courts: Product, Platform, or Service?

Digital platforms are growing rapidly in scale and influence, prompting governments around the world to introduce stricter regulations aimed at enhancing user safety, platform accountability, and data transparency. From the European Union’s Digital Services Act to the United Kingdom’s Online Safety Act and emerging frameworks across Latin America, Asia, and…
Sam Hill
August 18, 2025
Fastweb + Vodafone Semestral Results: A Test for Industry Consolidation’s Power to Curb Price Wars Anti-fraudMessaging Channels

Fastweb + Vodafone Semestral Results: A Test for Industry Consolidation’s Power to Curb Price Wars

The newly merged Fastweb + Vodafone’s H1 2025 results show stable €3.6B revenues, with ICT and “beyond-core” growth offsetting telco declines. Fixed–mobile integration boosts customer retention, while Italy’s telecom sector sees modest growth. MEF CEO Dario Betti explores whether measured consolidation can curb price wars, enhance value services, and strengthen…
Sam Hill
August 15, 2025
5 Minutes with… IPXO 5 minutes withInterviewsMessaging Channels

5 Minutes with… IPXO

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Co-Founder Vincentas Grinius introduces all-in-one Internet Protocol platform IPXO. We operate the world’s largest fully automated platform for IPv4 (and IPv6) address leasing and monetization, connecting…
Sam Hill
August 12, 2025
WhatsApp Business Voice: From Limited Support to Strategic Platform Content & AdvertisingMessaging Channels

WhatsApp Business Voice: From Limited Support to Strategic Platform

WhatsApp Business voice capabilities have progressed from limited manual calls and voice notes to a fully integrated, AI-enabled platform supporting in-thread voice calls and programmable voice messaging via API. This transformation enables businesses to provide seamless, context-rich customer interactions, driving substantial revenue growth and reshaping the mobile ecosystem. MEF CEO…
Sam Hill
August 12, 2025
UK Competition Watchdog to Investigate Apple and Google Closer under ‘Strategic Market Status’ Anti-fraudMessaging Channels

UK Competition Watchdog to Investigate Apple and Google Closer under ‘Strategic Market Status’

Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK, explains how upcoming regulations could impact mobile messaging and platform control. The UK’s Competition & Markets Authority plans to grant Apple’s iOS and Google’s Android Strategic Market Status, introducing strict rules and potential fines. This move brings app stores…
Sam Hill
August 8, 2025
Apple’s iOS 26 Message Filtering: SPAM Free, A2P Free? Anti-fraudMessaging Channels

Apple’s iOS 26 Message Filtering: SPAM Free, A2P Free?

Apple’s iOS 26 introduces stricter message filtering, automatically diverting unknown and spam texts into separate folders. This poses a major challenge to SMS based marketing and political campaigns. While enhancing user privacy and control, it disrupts traditional application to person messaging and urges brands to adopt consent based, multi channel…
Sam Hill
August 7, 2025
Nigeria’s New International A2P Messaging Aggregator Licensing: Comprehensive Overview and Market Impact Messaging Channels

Nigeria’s New International A2P Messaging Aggregator Licensing: Comprehensive Overview and Market Impact

Nigeria’s new A2P messaging rules bring big changes—only licensed local aggregators can deliver international messages, and mobile operators are excluded. A new centralized platform aims to improve security and transparency, but may also limit competition. As WhatsApp continues to thrive, businesses must adapt quickly. MEF CEO Dario Betti discusses how…
Sam Hill
August 6, 2025
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