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Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device Guest blog

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception…
Sam Hill
June 9, 2014
Growing Mobile Channel Offers Opportunities For Merchants… and Fraudsters Guest blog

Growing Mobile Channel Offers Opportunities For Merchants… and Fraudsters

Don Bush is Vice President of Marketing at fraud and risk management solutions provider Kount who recently interviewed 2000 merchants globally in the largest survey of its kind. Here Don shares the findings of the report, revealing that while the growth of the mobile channel is beyond doubt, so too is concern about…
Sam Hill
June 3, 2014
6 hidden factors that drive commercially successful mHealth app publishing Guest blog

6 hidden factors that drive commercially successful mHealth app publishing

There are 6 hidden factors which distinguish financially successful mHealth app developers from the rest - Ralf-Gordon Jahns, Managing Director of research2guidance shares the results of their global study on mHealth app publishing. There are above the line factors that contribute to successful mHealth app publishing. These include “getting featured” on…
Sam Hill
May 28, 2014
New Mobile Ecosystems – Mobile 3.0 Guest blog

New Mobile Ecosystems – Mobile 3.0

The global mobile industry today consists of a complex series of dynamic, interrelated ecosystems.  It’s becoming an ecosystem of ecosystems. MEF Global Chairman Andrew Bud discusses this new phase in mobile's evolution - dubbed Mobile 3.0 - and outlines the opportunities and challenges facing the many new players coming into the industry…
Sam Hill
May 13, 2014
Revolutionizing How Ads Are Delivered to Consumers Across Mobile and Desktop Devices Guest blog

Revolutionizing How Ads Are Delivered to Consumers Across Mobile and Desktop Devices

Every day, consumers are inundated with random ads on their mobile devices and desktops that may have little on no relevance to them. In today’s ecosystem, advertisers have limited methods of identifying what consumers actually want to see in their digital advertising. Here Richard Qiu, Vice President of Business Development for Mobile at  TRUSTe, shares…
Sam Hill
April 11, 2014
Guest Blog: PSMS and the rise of “Bogus Operator Billing” Guest blog

Guest Blog: PSMS and the rise of “Bogus Operator Billing”

Payments platform provider and MEF Member Bango recently issued a white paper to launch their campaign against premium rate billing mechanisms being passed off as direct carrier billing. Here, Richard Leyland, VP of Marketing Communications, explains the difference between the payment mechanisms, and why they're calling for an end to so-called Bogus Operator Billing.…
Sam Hill
April 1, 2014
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