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Fortifying Trust: How Your CPaaS Platform Can Boost Customer Loyalty Through Strong Security and Fraud Protection Anti-fraudGuest blog

Fortifying Trust: How Your CPaaS Platform Can Boost Customer Loyalty Through Strong Security and Fraud Protection

In this guest post, Lilia Yeghiazaryan, CEO at Dexatel, explores the issue of fraud in telecoms, and discusses how each stakeholder, including end-users themselves, share responsibility for keeping customers and services safe. Here’s a thought: despite all the innovation in customer communication, we’re still making the same security mistakes we…
Sam Hill
November 27, 2024
Why Seamless Communication is the Key to Winning Customer Loyalty – and How to Get It Right Guest blogMessaging Channels

Why Seamless Communication is the Key to Winning Customer Loyalty – and How to Get It Right

In this guest post, Gegham Azatyan, Co-Founder of leading global provider of omnichannel business messaging solutions and MEF Member Dexatel, explores the importance of an omnichannel approach to marketing, and why so many brands struggle to get it right. Booking a vacation online should be straightforward. However, when a single…
Sam Hill
October 30, 2024
Balancing Customer Experience and Fraud Prevention in the Digital Age Anti-fraudGuest blogID & Data

Balancing Customer Experience and Fraud Prevention in the Digital Age

In this guest post Divya Ghai Wakankar, MEF Board Member and VP of Strategy and Corporate Development at BICS, shares insights into the balancing act facing enterprises to provide the seamless, convenient experience they expect while protecting them from would-be fraudsters. In today’s highly competitive business landscape, customer experience (CX)…
Sam Hill
July 11, 2024
Why Generative AI is Essential for Effective Fraud Detection in CPaaS Telecom Networks Anti-fraudGuest blog

Why Generative AI is Essential for Effective Fraud Detection in CPaaS Telecom Networks

n this guest post, Deshbandhu Bansal, COO of MEF Member Comviva, explores how the latest wave of generative Ai has become an essential tool in spotting and combatting fraud for CPaaS providers. In today’s hyper-connected world, there’s an excess of communication—too many messages, calls, and data packets zipping across networks.…
Sam Hill
June 25, 2024
Exploiting the Cloud: How SMS Scammers are using Amazon, Google and IBM Cloud Services to Steal Customer Data Guest blogMessaging Channels

Exploiting the Cloud: How SMS Scammers are using Amazon, Google and IBM Cloud Services to Steal Customer Data

Manoj Kumar is the Threat Intelligence Manager for the Threat Intelligence Unit Team within Enea‘s Network Security business. In this guest post he takes a deep dive into how scammers exploit cloud services to steal customers personal data using SMS. A number of criminal campaigns that exploit cloud storage services…
Sam Hill
June 13, 2024
Brazilian AI Legislation looks to protect consumers’ rights Guest blog

Brazilian AI Legislation looks to protect consumers’ rights

The Brazilian legislative landscape is making significant strides in understanding and regulating Artificial Intelligence, recognizing its potential impacts on society. Here, Nathalia Santos, a specialist in technology and intellectual property at Pellon Advogados, shares an update on the key points. Recently, on April 24th, the legislative branch released a preliminary…
Sam Hill
May 15, 2024
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