Latest Articles
Stefano Nicoletti, Head of MEF’s Sender ID Registry in the UK, discusses news that the EU’s Financial Data Access Regulation (FIDA), currently in its final stages of negotiation, is set to exclude some of the biggest names in tech from participation. What are the implications and what does the move…
Indonesia is by far the most populous country in East Asia and will count almost 25% of the total 1.43 billion SIM connections across the 15 countries in the region by the end of 2025. However, while the Emerald of the Equator leverages its almost 300-million people to claim the…
Direct messaging is transforming how people use social media. Once designed for public sharing, these platforms are now seeing growing preference for private conversations with friends and family. MEF’s latest survey highlights this shift, with Instagram and WhatsApp leading globally. MEF Principal Analyst for Business Messaging Pamela Clark-Dickson explores what…
The lack of any customer care interaction at all via mobile on a weekly basis between brands and consumers is disturbingly high. According to MEF’s Annual Consumer Survey, almost a fifth of consumers globally – 19% on average – said they received zero customer care messages via mobile per week.…
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‘Omnichannel Customer Experience’ a new working group in the early stages of inception – to get involved in shaping the Programme’s focus and agenda, get in touch now.
Nassia Skoulikariti,