MEF Leadership Forum APAC 2025
Join us for an action-packed day of insights, discussions, and strategies at MEF Leadership Forum APAC in Kuala Lumpur. This event will bring together industry leaders and experts to explore the latest developments and innovations in DCB, Payments, Content & Advertising, driving the future of mobile and digital experiences.
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MEF Anti-Fraud Yearbook 2025
The MEF Anti-Fraud Yearbook 2025 provides a comprehensive look at how industry stakeholders and regulators are tackling the ongoing problem of fraud in the mobile ecosystem
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Available on demand – MEF CONNECTS Business Messaging
MEF CONNECTS Business Messaging is where industry leaders, businesses and technology providers explore the latest advancements in business messaging . This year’s event focuses on tech innovation and market needs for brands and consumers in 2025 and beyond – plus features an exclusive ‘Audience with the UK Home Office’
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MEF Content & Advertising Yearbook 2025
Ready to see how mobile is changing the game? Dive into the MEF Content & Advertising Yearbook 2025 to explore a mobile ecosystem that is more innovative and resilient than ever. The report provides a definitive look at the year’s biggest trends, from the rise of AI in everything from creative optimization to fraud detection, to the evolution of Direct Carrier Billing (DCB) into a powerful financial infrastructure.
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Available on demand – MEF CONNECTS Identity & Wallets
MEF Connects: ID & Wallets is designed to navigate the rapidly evolving landscape of digital identity and mobile wallets, a focused, interactive forum where industry leaders, innovators, and visionaries converge to dissect the critical challenges and groundbreaking opportunities shaping our digital future.
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The latest Gartner Magic Quadrant for CPaaS offers invaluable insights into the shifting market dynamics and the leaders driving innovation. Our new report, “Navigating Gartner’s CPaaS Magic Quadrant: Insight, Critique & History,” provides an in-depth review of Gartner’s influential framework.
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Membership
MEF provides its Members with global and cross-sector platforms for networking, collaboration and advancing industry solutions. Companies of all sizes & stages leverage MEF’s collaborative platforms to network & learn.
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5 Minutes with… Brand Assure
In our 5 Minutes with profiles, MEF members talk about their business, their aspirations for the future, and the wider mobile industry. This week, Chief Commercial Officer Robert Jones introduces Brand Assure, a brand validation and messaging security provider. Part of UK mobile network operator Stour, Brand Assure launched in…
Do You Trust Your Plastic Bag? Time to Consider the ‘Identity of Stuff’
In a world of globalised supply chains, we need to know where things come from. Not easy. Now one firm has developed a way to embed identity at the molecular level. Tim Green, MEF's programme director for ID and Data, found out more...
IP Interconnection & VoIP: FCC’s Proposed Rules and Telecom Implications
As phone networks quietly shift from legacy copper to internet-based connections, the FCC is moving to modernize how calls link between providers. Its new “Advancing IP Interconnection” proposal could redefine the legal and technical foundation of voice in the U.S. MEF CEO Dario Betti explains why this transition matters for…
Snapchat Gets $400M to Bring Perplexity’s “Answer Engine” into the App in 2026
Snapchat’s latest partnership signals a bold step into the evolving world of AI-powered chat. With new integrations set to reshape how users interact and discover information inside the app, the move could mark a turning point for Snap’s broader strategy. MEF CEO Dario Betti takes a look at what this…
Accelerating your mobile opportunity
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.
“MEF has supported Telefonica with real world practical guidance, particularly around industry best practice and codes of conduct. It provides a forum to bring industry experts together, to problem solve, to share, and to network. We have found our membership to offer numerous benefits across our footprint, and long may this relationship continue.”
Jenny Whelan, TelefonicaGlobal Head of Business Communications and Digital Advertising
“Our membership in MEF and the Future of Messaging program afford us inner access to invaluable information on the direction of our industry and opportunities to foster collaboration with industry partners. We have also been able to advocate and influence industry changes at the highest levels, on issues like evolving business models and de-commoditizing mobile messaging. Being active in MEF has increased our industry visibility and allowed us to meaningfully contribute to the industry dialogue.”
Ira Cohen, MMDSmartVP, Business Development and Marketing
“One of the things I like best about Mobile Ecosystem Forum is its pragmatic approach to engaging and helping its members. As an example, I am thinking about the well organised and well led, working groups on Mobile IOT and on Personal Data & Identity which Mvine is involved in. The program leaders are particularly knowledgeable and always seek collaboration among members. This is a good thing. And it works.”
Joseph Spear, MvineDirector of Communications
“The MEF is the framework where relevant debates and significant initiatives to change our market take place. Telecoming, as well as other players of the mobile industry, participates with the firm intention of driving business growth in a healthy environment and promoting innovation. Our company was founded in 2008 on these two ideas, and since then, we have worked with the solid conviction of developing cutting-edge technology to lead the DCB market.”
Cyrille Thivat, TelecomingCEO
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