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Content & Advertising

Thailand’s NBTC Moves to Curb Overseas A2P SMS

Thailand’s telecom regulator is stepping up efforts to combat rising scam messages, unveiling new measures to better secure SMS channels and protect consumers. The move reflects a growing regional focus on trust, transparency, and network integrity in messaging ecosystems. MEF CEO Dario Betti explores what this means for operators, enterprises,…
Content & Advertising

Global 5G Uptake Hits Record Levels as Asian Carriers Drive the Surge

Gavin Patterson, MEF’s Director of Data, explores the rapid evolution of mobile connectivity as 5G adoption accelerates worldwide. From high-growth Asian markets to global trends in device uptake and network expansion, the rollout of next-generation networks is reshaping the mobile landscape. While opportunities abound, economic, technical, and regulatory challenges continue…
ID & Data

Has AI Just Spoiled Your Mood (Board)?

Pinterest has decided to let its users limit the amount of AI-generated content on its platform. But how can it identity the AI creators, asks Tim Green, Programme Director for MEF ID and Data? On my golf club WhatsApp group, there was a very heated discussion about slow play. Members…
Content & Advertising

ClayRat: New Android Malware, Puts Users at Risk

It starts with a ping, a simple message, a familiar link, a moment’s curiosity. In today’s hyperconnected world, even small interactions can open doors to far reaching risks. As mobile threats evolve in sophistication and scale, experts warn vigilance is key. MEF CEO Dario Betti highlights why understanding these new…

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The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem.  We work with our members to accelerate sustainable market growth that drives inclusion for all and delivers trusted services to enrich the lives of consumers worldwide.

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