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In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry.

This week, Marketing Team Lead Anna Gonzales introduces pioneering communications software provider Digital Tide.

What does Digital Tide do?

Digital Tide provides advanced communications software for telecom operators. We specialize in white-label voice solutions, enabling operators to launch their own branded Cloud PBX, CPaaS, and UCaaS services in just 14 days with no upfront investment. We adapt our solution to meet local requirements, making it more effective. Our platform helps operators offer essential features like call recording, CRM integration, and analytics to their business customers—all under their own brand.

When did you launch and what growth have you seen?

We launched over five years ago and have grown rapidly. Today, more than 100 operators across Europe, MENA, LATAM, Central Asia, and Southeast Asia trust Digital Tide. Our platform serves over 60,000 business customers and supports hundreds of thousands of connections worldwide.

What are your main goals?

Our main goal is to empower telecom operators to become leaders in their markets by delivering reliable, innovative voice services. We aim to make launching and managing advanced communications solutions simple and risk-free, so our partners can focus on growing their customer base and revenue.

Where do you see your company in three years’ time?

In three years, we see Digital Tide as the top Cloud PBX platform in dozens of countries. We expect more local and international operators to choose us to strengthen their brands and compete with large US providers. We help operators win in this competition with global PBXs—if an operator does not launch our platform, they risk losing their market and will not become #1. 

Our goal is to power thousands of operators with a carrier-grade, fully customizable Cloud PBX that can be deployed in just 14 days. This helps operators modernize their services, keep business customers loyal, and unlock new revenue streams. In this way, we truly support local telecom operators, and we grow their business together. 

In other words, we help operators not only become market leaders, but also win against global competitors. We aim to set the standard for reliability and flexibility in the telecom industry.

What aspect of mobile is most exciting to you right now?

For us, it’s the shift toward cloud-based voice and communications services. Now, operators can offer advanced business tools –like virtual PBX, call analytics, and CRM integrations– that work seamlessly on any mobile device, and without building new infrastructure. This lets operators turn mobile phones into full-featured work tools that can be used no matter where they are; empowering them to compete with global tech brands. It’s a big step forward for mobile productivity and flexibility.

What’s the most critical issue that will hit mobile within the next 12 months?

Operators face pressure to keep up with rapidly changing customer needs. Businesses want flexible, secure, and reliable communications. The challenge is to deliver these services quickly, without heavy investment or technical risk. That’s exactly the problem we solve—helping operators launch new voice services in weeks, not years.

Apart from your own, which mobile companies are the ones to watch in the year ahead?

We’re watching companies that build tools for business efficiency—like CRM, helpdesk systems, PBX, and AI services. These services help operators and their business customers work smarter. On our part, we do technological integrations with all of them, which provide synergy for end customers, and are developing an ecosystem of products for telecom operators and their business customers.

Anna Gonzales

Marketing Team Lead

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