As the demand for sports content surges, Direct Carrier Billing (DCB) is emerging as a powerful tool for monetizing sports licensing and content products via mobile subscription services. In this panel from MEF Global Forum in Barcelona, moderated by Anzelle Robertson, Programme Director at MEF, industry experts explore the opportunities and challenges facing this growing trend.

From the value of exclusive sports rights to consumer engagement strategies and regulatory considerations, this discussion will dive into what it takes to turn sports content into a winning business model—or whether it risks missing the mark. Anzelle’s all-star panel features:

• Stefan Suripatty, Business Development Director at Smadex
• Gaby Bosch, CEO of Content For Mobile
• Mohamed Benhamadi, Managing Director: Business Development, Telecoming
• Leone Crescenzi, Chief Product Officer at Cookies Digital

For more insights from Barcelona watch MEF on Demand footage MEF Global Forum 2025 and Future of Mobile 2025